Works matching IS 00222437 AND DT 2018 AND VI 55 AND IP 5

Results: 10

How Evaluations of Multiple Percentage Price Changes Are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 5, p. 655, doi. 10.1177/0022243718808554

By:

Davis, Derick F.;
Bagchi, Rajesh

Publication type:

Article

Does Selective Sales Force Training Work?

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 5, p. 722, doi. 10.1177/0022243718803096

By:

Atefi, Yashar;
Ahearne, Michael;
Maxham III, James G.;
Donavan, D. Todd;
Carlson, Brad D.

Publication type:

Article

Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 5, p. 766, doi. 10.1177/0022243718802853

By:

Rudd, Melanie;
Hildebrand, Christian;
Vohs, Kathleen D.

Publication type:

Article

Intercompetitor Licensing and Product Innovation.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 5, p. 738, doi. 10.1177/0022243718802846

By:

Jiang, Baojun;
Shi, Hongyan

Publication type:

Article

Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 5, p. 667, doi. 10.1177/0022243718802845

By:

Danaher, Peter J.;
van Heerde, Harald J.

Publication type:

Article

Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 5, p. 636, doi. 10.1177/0022243718802844

By:

Hollenbeck, Brett

Publication type:

Article

Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 5, p. 617, doi. 10.1177/0022243718802843

By:

McCarthy, Daniel M.;
Fader, Peter S.

Publication type:

Article

Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 5, p. 704, doi. 10.1177/0022243718801325

By:

Wathne, Kenneth H.;
Heide, Jan B.;
Mooi, Erik A.;
Kumar, Alok

Publication type:

Article

When Does Partitioned Pricing Lead to More Favorable Consumer Preferences?: Meta-Analytic Evidence.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 5, p. 686, doi. 10.1177/0022243718800724

By:

Abraham, Ajay T.;
Hamilton, Rebecca W.

Publication type:

Article

The Seesaw Self: Possessions, Identity (De)activation, and Task Performance.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 5, p. 752, doi. 10.1177/0022243718793885

By:

Chung, Jaeyeon;
Johar, Gita V.

Publication type:

Article