When Showrooming Increases Retailer Profit.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 4, p. 459, doi. 10.1509/jmr.17.0059
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2018 AND VI 55 AND IP 4
Results: 10
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Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 4, p. 600, doi. 10.1509/jmr.17.0019
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- Publication type:
- Article
3
Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 4, p. 524, doi. 10.1509/jmr.16.0453
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- Publication type:
- Article
4
Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 4, p. 474, doi. 10.1509/jmr.16.0429
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- Publication type:
- Article
5
Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 4, p. 507, doi. 10.1509/jmr.16.0182
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- Publication type:
- Article
6
(I’m) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 4, p. 541, doi. 10.1509/jmr.16.0118
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- Publication type:
- Article
7
The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 4, p. 556, doi. 10.1509/jmr.15.0346
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- Publication type:
- Article
8
Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 4, p. 489, doi. 10.1509/jmr.15.0307
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- Publication type:
- Article
9
Mirror, Mirror on the Retail Wall: Self-Focused Attention Promotes Reliance on Feelings in Consumer Decisions.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 4, p. 586, doi. 10.1509/jmr.15.0080
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- Publication type:
- Article
10
Network Overlap and Content Sharing on Social Media Platforms.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 4, p. 571, doi. 10.1509/jmr.14.0643
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- Publication type:
- Article