How Encouraging Niceness Can Incentivize Nastiness: An Unintended Consequence of Advertising Reform.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 147, doi. 10.1509/jmr.14.0654
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2018 AND VI 55 AND IP 1
Results: 10
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How Customer Referral Programs Turn Social Capital into Economic Capital.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 132, doi. 10.1509/jmr.14.0653
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- Publication type:
- Article
3
In God's Hands: How Reminders of God Dampen the Effectiveness of Fear Appeals.
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- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 119, doi. 10.1509/jmr.15.0246
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- Article
4
TV Viewing and Advertising Targeting.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 99, doi. 10.1509/jmr.15.0421
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- Publication type:
- Article
5
Retention Futility: Targeting High-Risk Customers Might Be Ineffective.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 80, doi. 10.1509/jmr.16.0163
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- Publication type:
- Article
6
The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers' Status-Signaling Consumption.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 69, doi. 10.1509/jmr.15.0247
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- Publication type:
- Article
7
The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 48, doi. 10.1509/jmr.16.0283
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- Publication type:
- Article
8
A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 35, doi. 10.1509/jmr.13.0240
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- Publication type:
- Article
9
Firms' Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 14, doi. 10.1509/jmr.16.0260
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- Publication type:
- Article
10
Points of (Dis)parity: Expectation Disconfirmation from Common Attributes in Consumer Choice.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 1, doi. 10.1509/jmr.15.0233
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- Publication type:
- Article