What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 901, doi. 10.1509/jmr.14.0625
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2017 AND VI 54 AND IP 6
Results: 10
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Demand for “Healthy” Products: False Claims and FTC Regulation.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 968, doi. 10.1509/jmr.15.0398
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- Publication type:
- Article
3
Franchisor–Franchisee Bankruptcy and the Efficacy of Franchisee Governance.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 952, doi. 10.1509/jmr.14.0182
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- Publication type:
- Article
4
Analyzing Client Profitability Across Diffusion Segments for a Continuous Innovation.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 932, doi. 10.1509/jmr.16.0209
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- Publication type:
- Article
5
Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 914, doi. 10.1509/jmr.13.0058
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- Article
6
A Meta-Analysis of Marketing Communication Carryover Effects.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 990, doi. 10.1509/jmr.13.0580
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- Publication type:
- Article
7
A New Method to Aid Copy Testing of Paid Search Text Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 885, doi. 10.1509/jmr.14.0186
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- Publication type:
- Article
8
Tweeting as a Marketing Tool: A Field Experiment in the TV Industry.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 833, doi. 10.1509/jmr.14.0348
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- Publication type:
- Article
9
Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 867, doi. 10.1509/jmr.15.0297
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- Publication type:
- Article
10
Dynamically Managing a Profitable Email Marketing Program.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 851, doi. 10.1509/jmr.16.0210
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- Publication type:
- Article