Works matching IS 00222437 AND DT 2017 AND VI 54 AND IP 6

Results: 10

A Meta-Analysis of Marketing Communication Carryover Effects.
Published in:
Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 990, doi. 10.1509/jmr.13.0580
By:
- KÖHLER, CHRISTINE;
- MANTRALA, MURALI K.;
- ALBERS, SÖNKE;
- KANURI, VAMSI K.
Publication type:
Article
Demand for “Healthy” Products: False Claims and FTC Regulation.
Published in:
Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 968, doi. 10.1509/jmr.15.0398
By:
- RAO, ANITA;
- WANG, EMILY
Publication type:
Article
Franchisor–Franchisee Bankruptcy and the Efficacy of Franchisee Governance.
Published in:
Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 952, doi. 10.1509/jmr.14.0182
By:
- ANTIA, KERSI D.;
- MANI, SUDHA;
- WATHNE, KENNETH H.
Publication type:
Article
Analyzing Client Profitability Across Diffusion Segments for a Continuous Innovation.
Published in:
Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 932, doi. 10.1509/jmr.16.0209
By:
- SOOD, ASHISH;
- KUMAR, V.
Publication type:
Article
Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set.
Published in:
Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 914, doi. 10.1509/jmr.13.0058
By:
- BATRA, RAJEEV;
- CHARLES ZHANG, Y.;
- AYDINOĞLU, NILÜFER Z.;
- FEINBERG, FRED M.
Publication type:
Article
What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements.
Published in:
Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 901, doi. 10.1509/jmr.14.0625
By:
- LOBSCHAT, LARA;
- OSINGA, ERNST C.;
- REINARTZ, WERNER J.
Publication type:
Article
A New Method to Aid Copy Testing of Paid Search Text Advertisements.
Published in:
Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 885, doi. 10.1509/jmr.14.0186
By:
- RUTZ, OLIVER J.;
- SONNIER, GARRETT P.;
- TRUSOV, MICHAEL
Publication type:
Article
Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness.
Published in:
Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 867, doi. 10.1509/jmr.15.0297
By:
- JOHNSON, GARRETT A.;
- LEWIS, RANDALL A.;
- NUBBEMEYER, ELMAR I.
Publication type:
Article
Dynamically Managing a Profitable Email Marketing Program.
Published in:
Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 851, doi. 10.1509/jmr.16.0210
By:
- ZHANG, XI;
- KUMAR, V.;
- COSGUNER, KORAY
Publication type:
Article
Tweeting as a Marketing Tool: A Field Experiment in the TV Industry.
Published in:
Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 833, doi. 10.1509/jmr.14.0348
By:
- GONG, SHIYANG;
- ZHANG, JUANJUAN;
- ZHAO, PING;
- JIANG, XUPING
Publication type:
Article