Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 752, doi. 10.1509/jmr.15.0443
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2017 AND VI 54 AND IP 5
Results: 12
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Seller Beware: How Bundling Affects Valuation.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 737, doi. 10.1509/jmr.15.0277
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- Article
3
Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 720, doi. 10.1509/jmr.15.0498
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- Article
4
The Self-Expressive Customization of a Product Can Improve Performance.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 816, doi. 10.1509/jmr.14.0293
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- Article
5
Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of the Future.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 799, doi. 10.1509/jmr.14.0119
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- Publication type:
- Article
6
The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 785, doi. 10.1509/jmr.14.0373
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- Publication type:
- Article
7
“Be Careless with That!” Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 768, doi. 10.1509/jmr.15.0131
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- Article
8
Can Offline Stores Drive Online Sales?
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 706, doi. 10.1509/jmr.14.0518
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- Publication type:
- Article
9
2016 Paul E. Green Award.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. v
- Publication type:
- Article
10
2017 William F. O’Dell Award.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. iv
- Publication type:
- Article
11
The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 687, doi. 10.1509/jmr.15.0204
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- Article
12
TV Channel Search and Commercial Breaks.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 671, doi. 10.1509/jmr.15.0121
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- Publication type:
- Article