Works matching IS 00222437 AND DT 2017 AND VI 54 AND IP 4
Results: 10
Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 650, doi. 10.1509/jmr.14.0124
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- Article
Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost-Benefit Heuristic in Goal Pursuit.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 636, doi. 10.1509/jmr.15.0105
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- Article
Exploring the Relationship Between Varieties of Variety and Weight Loss: When More Variety Can Help People Lose Weight.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 619, doi. 10.1509/jmr.15.0206
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- Article
The Charity Beauty Premium: Satisfying Donors' "Want" Versus "Should" Desires.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 605, doi. 10.1509/jmr.14.0658
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- Article
Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 589, doi. 10.1509/jmr.14.0125
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- Article
How Language Shapes Word of Mouth's Impact.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 572, doi. 10.1509/jmr.15.0248
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- Article
Comparison Neglect in Upgrade Decisions.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 556, doi. 10.1509/jmr.14.0394
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Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 540, doi. 10.1509/jmr.14.0012
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- Article
The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 525, doi. 10.1509/jmr.15.0244
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- Article
Incentives Versus Reciprocity: Insights from a Field Experiment.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 511, doi. 10.1509/jmr.15.0174
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- Article