Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 239, doi. 10.1509/jmr.14.0028
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- Article
Works matching IS 00222437 AND DT 2017 AND VI 54 AND IP 2
Results: 11
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Sounds Big: The Effects of Acoustic Pitch on Product Perceptions.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 331, doi. 10.1509/jmr.14.0300
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- Article
3
What Are Likes Worth? A Facebook Page Field Experiment.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 306, doi. 10.1509/jmr.15.0409
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- Article
4
The Effect of Recycling Versus Trashing on Consumption: Theory and Experimental Evidence.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 293, doi. 10.1509/jmr.15.0574
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- Article
5
Tipping the Scale: The Role of Discriminability in Conjoint Analysis.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 279, doi. 10.1509/jmr.14.0659
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- Article
6
Values That Shape Marketing Decisions: Influence of Chief Executive Officers’ Political Ideologies on Innovation Propensity, Shareholder Value, and Risk.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 260, doi. 10.1509/jmr.14.0110
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- Article
7
Valuable Virality.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 318, doi. 10.1509/jmr.13.0350
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- Article
8
Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 219, doi. 10.1509/jmr.15.0556
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- Article
9
A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 202, doi. 10.1509/jmr.14.0117
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- Article
10
Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 187, doi. 10.1509/jmr.12.0511
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- Article
11
Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 171, doi. 10.1509/jmr.14.0576
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- Publication type:
- Article