Works matching IS 00222437 AND DT 2017 AND VI 54 AND IP 1

Results: 13

"Mere Measurement Plus": How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 156, doi. 10.1509/jmr.14.0232

By:

BONE, STERLING A.;
LEMON, KATHERINE N.;
VOORHEES, CLAY M.;
LILJENQUIST, KATIE A.;
FOMBELLE, PAUL W.;
DETIENNE, KRISTEN BELL;
MONEY, R. BRUCE

Publication type:

Article

Does "Liking" Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 144, doi. 10.1509/jmr.14.0237

By:

JOHN, LESLIE K.;
EMRICH, OLIVER;
GUPTA, SUNIL;
NORTON, MICHAEL I.

Publication type:

Article

Field Experimentation in Marketing Research.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 140, doi. 10.1509/jmr.16.0225

By:

GNEEZY, AYELET

Publication type:

Article

Introduction to the Journal of Marketing Research Special Section on Field Experiments.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 138, doi. 10.1509/jmr.54.150

By:

MEYER, ROBERT

Publication type:

Article

The Influence of the Structure of Interdependence on the Response to Inequity in Buyer-Supplier Relationships.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 124, doi. 10.1509/jmr.13.0319

By:

GRIFFITH, DAVID A.;
HOPPNER, JESSICA J.;
LEE, HANNAH S.;
SCHOENHERR, TOBIAS

Publication type:

Article

Shining Light on Atmospherics: How Ambient Light Influences Food Choices.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 111, doi. 10.1509/jmr.14.0115

By:

BISWAS, DIPAYAN;
SZOCS, COURTNEY;
CHACKO, ROGER;
WANSINK, BRIAN

Publication type:

Article

Return on Service Amenities.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 96, doi. 10.1509/jmr.14.0364

By:

HAMILTON, REBECCA W.;
RUST, ROLAND T.;
WEDEL, MICHEL;
DEV, CHEKITAN S.

Publication type:

Article

Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price Quotes.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 75, doi. 10.1509/jmr.13.0291

By:

BUSSE, MEGHAN R.;
ISRAELI, AYELET;
ZETTELMEYER, FLORIAN

Publication type:

Article

Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 61, doi. 10.1509/jmr.14.0490

By:

HUYGHE, ELKE;
VERSTRAETEN, JULIE;
GEUENS, MAGGIE;
VAN KERCKHOVE, ANNELEEN

Publication type:

Article

How Does Team Composition Affect Effort in Contests? A Theoretical and Experimental Analysis.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 44, doi. 10.1509/jmr.15.0201

By:

HUA CHEN;
NOAH LIM

Publication type:

Article

Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 27, doi. 10.1509/jmr.15.0158

By:

SHAH, DENISH;
KUMAR, V.;
KIHYUN HANNAH KIM;
CHOI, JEEWON BRIANNA

Publication type:

Article

Identifying the Presence and Cause of Fashion Cycles in Data.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 5, doi. 10.1509/jmr.15.0119

By:

YOGANARASIMHAN, HEMA

Publication type:

Article

Journal of Marketing Research: Looking Forward.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 1, doi. 10.1509/jmr.54.11

By:

GREWAL, RAJDEEP

Publication type:

Article