Works matching IS 00222437 AND DT 2017 AND VI 54 AND IP 1
Results: 13
"Mere Measurement Plus": How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 156, doi. 10.1509/jmr.14.0232
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Does "Liking" Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 144, doi. 10.1509/jmr.14.0237
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Field Experimentation in Marketing Research.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 140, doi. 10.1509/jmr.16.0225
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Introduction to the Journal of Marketing Research Special Section on Field Experiments.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 138, doi. 10.1509/jmr.54.150
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The Influence of the Structure of Interdependence on the Response to Inequity in Buyer-Supplier Relationships.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 124, doi. 10.1509/jmr.13.0319
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Shining Light on Atmospherics: How Ambient Light Influences Food Choices.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 111, doi. 10.1509/jmr.14.0115
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Return on Service Amenities.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 96, doi. 10.1509/jmr.14.0364
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Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price Quotes.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 75, doi. 10.1509/jmr.13.0291
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Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 61, doi. 10.1509/jmr.14.0490
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How Does Team Composition Affect Effort in Contests? A Theoretical and Experimental Analysis.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 44, doi. 10.1509/jmr.15.0201
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Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 27, doi. 10.1509/jmr.15.0158
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Identifying the Presence and Cause of Fashion Cycles in Data.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 5, doi. 10.1509/jmr.15.0119
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Journal of Marketing Research: Looking Forward.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 1, doi. 10.1509/jmr.54.11
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- Article