Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 847, doi. 10.1509/jmr.14.0299
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2016 AND VI 53 AND IP 5
Results: 15
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The Illusion of Wealth and Its Reversal.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 804, doi. 10.1509/jmr.14.0652
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- Article
3
Ethically Deployed Defaults: Transparency and Consumer Protection Through Disclosure and Preference Articulation.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 865, doi. 10.1509/jmr.14.0421
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- Article
4
When Should the Ask Be a Nudge? The Effect of Default Amounts on Charitable Donations.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 829, doi. 10.1509/jmr.15.0001
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- Article
5
The Effect of Stress on Consumer Saving and Spending.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 814, doi. 10.1509/jmr.15.0319
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- Article
6
Knowing When to Spend: Unintended Financial Consequences of Earmarking to Encourage Savings.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 790, doi. 10.1509/jmr.14.0455
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- Publication type:
- Article
7
The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 773, doi. 10.1509/jmr.14.0347
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- Article
8
Keeping the American Dream Alive: The Interactive Effect of Perceived Economic Mobility and Materialism on Impulsive Spending.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 759, doi. 10.1509/jmr.15.0053
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- Article
9
Computer Interfaces and the "Direct-Touch" Effect: Can iPads Increase the Choice of Hedonic Food?
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 745, doi. 10.1509/jmr.14.0563
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- Article
10
Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 728, doi. 10.1509/jmr.14.0170
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- Article
11
Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 712, doi. 10.1509/jmr.13.0312
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- Article
12
The Cue-of-the-Cloud Effect: When Reminders of Online Information Availability Increase Purchase Intentions and Choice.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 699, doi. 10.1509/jmr.14.0420
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- Article
13
A "Wide" Variety: Effects of Horizontal Versus Vertical Display on Assortment Processing, Perceived Variety, and Choice.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 682, doi. 10.1509/jmr.13.0151
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- Article
14
The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 665, doi. 10.1509/jmr.13.0601
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- Article
15
Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 646, doi. 10.1509/jmr.12.0518
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- Article