Understanding the Effects of Plural Marketing Structures on Alliance Performance.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 628, doi. 10.1509/jmr.13.0318
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2016 AND VI 53 AND IP 4
Results: 11
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The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 608, doi. 10.1509/jmr.14.0097
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- Article
3
The Role of (Dis)similarity in (Mis)predicting Others' Preferences.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 597, doi. 10.1509/jmr.15.0226
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- Article
4
Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 580, doi. 10.1509/jmr.14.0204
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- Publication type:
- Article
5
Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 563, doi. 10.1509/jmr.13.0398
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- Article
6
Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 551, doi. 10.1509/jmr.14.0414
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- Publication type:
- Article
7
Expense Neglect in Forecasting Personal Finances.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 535, doi. 10.1509/jmr.15.0101
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- Article
8
Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 515, doi. 10.1509/jmr.14.0046
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- Publication type:
- Article
9
Competitive Advantage Through Engagement.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 497, doi. 10.1509/jmr.15.0044
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- Publication type:
- Article
10
When Sex and Romance Conflict: The Effect of Sexual Imagery in Advertising on Preference for Romantically Linked Products and Services.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 479, doi. 10.1509/jmr.14.0374
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- Article
11
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 459, doi. 10.1509/jmr.14.0274
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- Publication type:
- Article