Exploring the Differences Between Conscious and Unconscious Goal Pursuit.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 442, doi. 10.1509/jmr.13.0263
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2016 AND VI 53 AND IP 3
Results: 11
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Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 433, doi. 10.1509/jmr.14.0224
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- Article
3
"Yes/No/Not Right Now": Yes/No Response Formats Can Increase Response Rates Even in Non-Forced-Choice Settings.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 424, doi. 10.1509/jmr.14.0227
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- Article
4
If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 319, doi. 10.1509/jmr.13.0226
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- Article
5
The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 297, doi. 10.1509/jmr.14.0380
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- Article
6
Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 407, doi. 10.1509/jmr.14.0411
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- Publication type:
- Article
7
Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 354, doi. 10.1509/jmr.14.0238
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- Publication type:
- Article
8
Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 338, doi. 10.1509/jmr.14.0379
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- Publication type:
- Article
9
Productivity Metrics and Consumers' Misunderstanding of Time Savings.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 396, doi. 10.1509/jmr.13.0229
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- Publication type:
- Article
10
Walking in My Shoes: How Expectations of Role Reversal in Future Negotiations Affect Present Behaviors.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 381, doi. 10.1509/jmr.13.0426
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- Article
11
Advance Ordering for Healthier Eating? Field Experiments on the Relationship Between the Meal Order-Consumption Time Delay and Meal Content.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 369, doi. 10.1509/jmr.14.0234
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- Publication type:
- Article