Crafting a JMR Manuscript.
- Published in:
- 2016
- By:
- Publication type:
- Essay
Works matching IS 00222437 AND DT 2016 AND VI 53 AND IP 1
Results: 10
1
2
When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 1, p. 110, doi. 10.1509/jmr.12.0388
- By:
- Publication type:
- Article
3
Modeling Heterogeneity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cross-Industry Analysis at the Customer and Firm Levels.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 1, p. 91, doi. 10.1509/jmr.12.0143
- By:
- Publication type:
- Article
4
The Effect of Fitness Branding on Restrained Eaters' Food Consumption and Postconsumption Physical Activity.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 1, p. 124, doi. 10.1509/jmr.12.0429
- By:
- Publication type:
- Article
5
How Experience Variety Shapes Postpurchase Product Evaluation.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 1, p. 77, doi. 10.1509/jmr.14.0175
- By:
- Publication type:
- Article
6
Cross-Validation of Customer and Employee Signals and Firm Valuation.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 1, p. 61, doi. 10.1509/jmr.12.0272
- By:
- Publication type:
- Article
7
The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 1, p. 46, doi. 10.1509/jmr.13.0483
- By:
- Publication type:
- Article
8
Is a 70% Forecast More Accurate Than a 30% Forecast? How Level of a Forecast Affects Inferences About Forecasts and Forecasters.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 1, p. 31, doi. 10.1509/jmr.12.0526
- By:
- Publication type:
- Article
9
The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 1, p. 18, doi. 10.1509/jmr.13.0499
- By:
- Publication type:
- Article
10
Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 1, p. 1, doi. 10.1509/jmr.13.0467
- By:
- Publication type:
- Article