What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 6, p. 865, doi. 10.1509/jmr.13.0221
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2015 AND VI 52 AND IP 6
Results: 9
1
2
Transaction Attributes and Customer Valuation.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 6, p. 848, doi. 10.1509/jmr.13.0377
- By:
- Publication type:
- Article
3
More Than a Feeling: Emotional Contagion Effects in Persuasive Communication.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 6, p. 836, doi. 10.1509/jmr.13.0081
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- Publication type:
- Article
4
Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 6, p. 817, doi. 10.1509/jmr.13.0270
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- Publication type:
- Article
5
Competitive Vices.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 6, p. 801, doi. 10.1509/jmr.13.0051
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- Publication type:
- Article
6
Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 6, p. 784, doi. 10.1509/jmr.13.0180
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- Publication type:
- Article
7
Small Victories: Creating Intrinsic Motivation in Task Completion and Debt Repayment.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 6, p. 768, doi. 10.1509/jmr.14.0281
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- Publication type:
- Article
8
Multitier Store Brands and Channel Profits.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 6, p. 754, doi. 10.1509/jmr.13.0308
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- Publication type:
- Article
9
Quantifying Under- and Overreporting in Surveys Through a Dual-Questioning-Technique Design.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 6, p. 737, doi. 10.1509/jmr.12.0336
- By:
- Publication type:
- Article