Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 726, doi. 10.1509/jmr.14.0229
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2015 AND VI 52 AND IP 5
Results: 11
1
2
Where, When, and How Long: Factors That Influence the Redemption of Mobile Phone Coupons.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 710, doi. 10.1509/jmr.13.0341
- By:
- Publication type:
- Article
3
Going Public: How Stock Market Listing Changes Firm Innovation Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 694, doi. 10.1509/jmr.13.0289
- By:
- Publication type:
- Article
4
Fanning the Flames? Flow Media Coverage of a Price War Affects Retailers, Consumers, and Investors.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 674, doi. 10.1509/jmr.13.0260
- By:
- Publication type:
- Article
5
Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 657, doi. 10.1509/jmr.10.0219
- By:
- Publication type:
- Article
6
Losses Loom Longer Than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 642, doi. 10.1509/jmr.14.0140
- By:
- Publication type:
- Article
7
Measuring and Managing Consumer Sentiment in an Online Community Environment.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 629, doi. 10.1509/jmr.11.0448
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- Publication type:
- Article
8
Climbing the Wrong Ladder: The Mismatch Between Consumers' Preference for Subgoal Sequences and Actual Goal Performance.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 616, doi. 10.1509/jmr.13.0014
- By:
- Publication type:
- Article
9
Banning Controversial Sponsors: Understanding Equilibrium Outcomes When Sports Sponsorships Are Viewed as Two-Sided Matches.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 593, doi. 10.1509/jmr.14.0225
- By:
- Publication type:
- Article
10
Harbingers of Failure.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 580, doi. 10.1509/jmr.13.0415
- By:
- Publication type:
- Article
11
Editorial: A Field Guide to Publishing in an Era of Doubt.
- Published in:
- 2015
- By:
- Publication type:
- Editorial