Neural Correlates of Susceptibility to Group Opinions in Online Word-of-Mouth Recommendations.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 559, doi. 10.1509/jmr.13.0611
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2015 AND VI 52 AND IP 4
Results: 11
1
2
Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience with Luxury Branded Products.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 546, doi. 10.1509/jmr.13.0560
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- Publication type:
- Article
3
Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 530, doi. 10.1509/jmr.13.0606
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- Publication type:
- Article
4
Using EEG to Predict Consumers' Future Choices.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 511, doi. 10.1509/jmr.13.0564
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- Publication type:
- Article
5
Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 493, doi. 10.1509/jmr.13.0613
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- Publication type:
- Article
6
Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 482, doi. 10.1509/jmr.13.0572
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- Publication type:
- Article
7
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 467, doi. 10.1509/jmr.13.0488
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- Publication type:
- Article
8
From "Where" to "What": Distributed Representations of Brand Associations in the Human Brain.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 453, doi. 10.1509/jmr.14.0606
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- Publication type:
- Article
9
Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 436, doi. 10.1509/jmr.13.0593
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- Publication type:
- Article
10
Consumer Neuroscience: Applications, Challenges, and Possible Solutions.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 427, doi. 10.1509/jmr.14.0048
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- Publication type:
- Article
11
Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 423, doi. 10.1509/0022-2437-52.4.423
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- Publication type:
- Article