Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 2, p. 268, doi. 10.1509/jmr.14.0174
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2015 AND VI 52 AND IP 2
Results: 8
1
2
Stockpiling Points in Linear Loyalty Programs.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 2, p. 253, doi. 10.1509/jmr.12.0354
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- Publication type:
- Article
3
Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 2, p. 235, doi. 10.1509/jmr.13.0296
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- Publication type:
- Article
4
The Challenge of Retaining Customers Acquired with Free Trials.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 2, p. 217, doi. 10.1509/jmr.12.0160
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- Publication type:
- Article
5
The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 2, p. 200, doi. 10.1509/jmr.11.0536
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- Publication type:
- Article
6
Money, Time, and the Stability of Consumer Preferences.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 2, p. 184, doi. 10.1509/jmr.10.0386
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- Publication type:
- Article
7
A Bounded Rationality Model of Information Search and Choice in Preference Measurement.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 2, p. 166, doi. 10.1509/jmr.13.0288
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- Publication type:
- Article
8
Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 2, p. 147, doi. 10.1509/jmr.13.0530
- By:
- Publication type:
- Article