Lay Rationalism: Individual Differences in Using Reason Versus Feelings to Guide Decisions.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 134, doi. 10.1509/jmr.13.0532
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2015 AND VI 52 AND IP 1
Results: 10
1
2
Seeing the Big Picture: The Effect of Height on the Level of Construal.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 120, doi. 10.1509/jmr.12.0067
- By:
- Publication type:
- Article
3
Emotional Ability Training and Mindful Eating.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 105, doi. 10.1509/jmr.13.0188
- By:
- Publication type:
- Article
4
The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 90, doi. 10.1509/jmr.14.0002
- By:
- Publication type:
- Article
5
Inequity Aversion and Fair Selling.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 77, doi. 10.1509/jmr.12.0175
- By:
- Publication type:
- Article
6
Selective Reporting of Factual Content by Commercial Media.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 56, doi. 10.1509/jmr.12.0379
- By:
- Publication type:
- Article
7
What's in a Message? The Longitudinal Influence of a Supportive Versus Combative Orientation on the Performance of Nonprofits.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 39, doi. 10.1509/jmr.13.0211
- By:
- Publication type:
- Article
8
Giving Against the Odds: When Tempting Alternatives Increase Willingness to Donate.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 27, doi. 10.1509/jmr.13.0244
- By:
- Publication type:
- Article
9
Scarcity Polarizes Preferences: The Impact on Choice Among Multiple Items in a Product Class.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 13, doi. 10.1509/jmr.13.0451
- By:
- Publication type:
- Article
10
Risk, Information, and Incentives in Online Affiliate Marketing.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 1, doi. 10.1509/jmr.13.0472
- By:
- Publication type:
- Article