The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 625, doi. 10.1509/jmr.11.0350
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2014 AND VI 51 AND IP 5
Results: 7
1
2
Information Asymmetry and Hybrid Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 609, doi. 10.1509/jmr.13.0074
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- Publication type:
- Article
3
Measuring and Managing a Salesperson's Future Value to the Firm.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 591, doi. 10.1509/jmr.13.0198
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- Publication type:
- Article
4
Internet Versus Television Advertising: A Brand-Building Comparison.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 578, doi. 10.1509/jmr.13.0124
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- Publication type:
- Article
5
Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 563, doi. 10.1509/jmr.12.0075
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- Publication type:
- Article
6
Social Networks, Personalized Advertising, and Privacy Controls.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 546, doi. 10.1509/jmr.10.0355
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- Publication type:
- Article
7
Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 527, doi. 10.1509/jmr.11.0466
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- Publication type:
- Article