Works matching IS 00222437 AND DT 2014 AND VI 51 AND IP 3
Results: 8
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 3, p. 270, doi. 10.1509/jmr.13.0503
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- Article
When Do Group Incentives for Salespeople Work?
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 3, p. 320, doi. 10.1509/jmr.13.0322
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- Article
Broadcasting and Narrowcasting: How Audience Size Affects What People Share.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 3, p. 286, doi. 10.1509/jmr.13.0238
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Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 3, p. 249, doi. 10.1509/jmr.13.0209
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- Article
Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 3, p. 300, doi. 10.1509/jmr.12.0215
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- Article
Shopper Loyalty to Whom? Chain Versus Outlet Loyalty in the Context of Store Acquisitions.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 3, p. 352, doi. 10.1509/jmr.11.0499
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- Article
Authenticity Is Contagious: Brand Essence and the Original Source of Production.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 3, p. 371, doi. 10.1509/jmr.11.0022
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- Article
PIE: A Holistic Preference Concept and Measurement Model.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 3, p. 335, doi. 10.1509/jmr.10.0406
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- Article