Results: 8
How Graphic Visual Health Warnings Affect Young Smokers' Thoughts of Quitting.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 2, p. 165, doi. 10.1509/jmr.13.0092
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- Publication type:
- Article
This Logo Moves Me: Dynamic Imagery from Static Images.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 2, p. 184, doi. 10.1509/jmr.13.0023
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- Publication type:
- Article
A Reference-Dependent Model of the Price- Quality Heuristic.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 2, p. 153, doi. 10.1509/jmr.12.0407
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- Publication type:
- Article
Killing Hope with Good Intentions: The Effects of Consolation Prizes on Preference for Lottery Promotions.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 2, p. 198, doi. 10.1509/jmr.12.0230
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- Publication type:
- Article
Because I (Don't) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 2, p. 218, doi. 10.1509/jmr.12.0133
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- Publication type:
- Article
Limited Availability Reduces the Rate of Satiation.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 2, p. 205, doi. 10.1509/jmr.12.0090
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- Publication type:
- Article
I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 2, p. 233, doi. 10.1509/jmr.11.0532
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- Publication type:
- Article
The Role of Market Orientation in Advertising Spending During Economic Collapse: The Case of Turkey in 2001.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 2, p. 139, doi. 10.1509/jmr.11.0528
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- Publication type:
- Article