A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 6, p. 767, doi. 10.1509/jmr.10.0513
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2013 AND VI 50 AND IP 6
Results: 7
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Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 6, p. 753, doi. 10.1509/jmr.13.0052
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- Publication type:
- Article
3
Conservative When Crowded: Social Crowding and Consumer Choice.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 6, p. 739, doi. 10.1509/jmr.12.0118
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- Publication type:
- Article
4
Framing Influences Willingness to Pay but Not Willingness to Accept.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 6, p. 725, doi. 10.1509/jmr.12.0430
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- Publication type:
- Article
5
Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 6, p. 706, doi. 10.1509/jmr.12.0278
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- Publication type:
- Article
6
Beating the Market: The Allure of Unintended Value.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 6, p. 691, doi. 10.1509/jmr.12.0439
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- Publication type:
- Article
7
Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 6, p. 675, doi. 10.1509/jmr.11.0508
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- Publication type:
- Article