Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 4, p. 548, doi. 10.1509/jmr.10.0390
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2013 AND VI 50 AND IP 4
Results: 9
1
2
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 4, p. 505, doi. 10.1509/jmr.11.0389
- By:
- Publication type:
- Article
3
Consumer Behavior in "Equilibrium": How Experiencing Physical Balance Increases Compromise Choice.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 4, p. 535, doi. 10.1509/jmr.11.0455
- By:
- Publication type:
- Article
4
Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign.
- Published in:
- 2013
- By:
- Publication type:
- Case Study
5
Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 4, p. 489, doi. 10.1509/jmr.11.0538
- By:
- Publication type:
- Article
6
Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 4, p. 477, doi. 10.1509/jmr.11.0342
- By:
- Publication type:
- Article
7
Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 4, p. 463, doi. 10.1509/jmr.12.0063
- By:
- Publication type:
- Article
8
Deconstructing the "First Moment of Truth": Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 4, p. 445, doi. 10.1509/jmr.12.0065
- By:
- Publication type:
- Article
9
On Brands and Word of Mouth.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 4, p. 427, doi. 10.1509/jmr.11.0458
- By:
- Publication type:
- Article