Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 277, doi. 10.1509/jmr.12.0420
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2013 AND VI 50 AND IP 2
Results: 9
1
2
Service Innovativeness and Firm Value.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 259, doi. 10.1509/jmr.10.0426
- By:
- Publication type:
- Article
3
Differentiated Bidders and Bidding Behavior in Procurement Auctions.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 241, doi. 10.1509/jmr.10.0036
- By:
- Publication type:
- Article
4
When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 228, doi. 10.1509/jmr.11.0340
- By:
- Publication type:
- Article
5
Low-Stakes Opportunism.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 216, doi. 10.1509/jmr.10.0121
- By:
- Publication type:
- Article
6
Wish Versus Worry: Ownership Effects on Motivated Judgment.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 207, doi. 10.1509/jmr.11.0189
- By:
- Publication type:
- Article
7
Personal Relevance and Mental Simulation Amplify the Duration Framing Effect.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 194, doi. 10.1509/jmr.10.0172
- By:
- Publication type:
- Article
8
Price and Advertising Effectiveness over the Business Cycle.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 177, doi. 10.1509/jmr.10.0414
- By:
- Publication type:
- Article
9
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 161, doi. 10.1509/jmr.11.0305
- By:
- Publication type:
- Article