Works matching IS 00222437 AND DT 2013 AND VI 50 AND IP 2
Results: 9
Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 277, doi. 10.1509/jmr.12.0420
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- Article
Service Innovativeness and Firm Value.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 259, doi. 10.1509/jmr.10.0426
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- Article
Differentiated Bidders and Bidding Behavior in Procurement Auctions.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 241, doi. 10.1509/jmr.10.0036
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- Article
When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 228, doi. 10.1509/jmr.11.0340
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- Article
Low-Stakes Opportunism.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 216, doi. 10.1509/jmr.10.0121
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- Article
Wish Versus Worry: Ownership Effects on Motivated Judgment.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 207, doi. 10.1509/jmr.11.0189
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- Article
Personal Relevance and Mental Simulation Amplify the Duration Framing Effect.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 194, doi. 10.1509/jmr.10.0172
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- Article
Price and Advertising Effectiveness over the Business Cycle.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 177, doi. 10.1509/jmr.10.0414
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- Article
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 161, doi. 10.1509/jmr.11.0305
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- Article