Works matching IS 00222437 AND DT 2012 AND VI 49 AND IP 6
Results: 20
Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 928, doi. 10.1509/jmr.10.0244
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Determining Consumers' Discount Rates with Field Studies.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 822, doi. 10.1509/jmr.11.0009
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Visual Influence and Social Groups.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 854, doi. 10.1509/jmr.11.0223
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When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 872, doi. 10.1509/jmr.09.0421
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Discovering How Advertising Grows Sales and Builds Brands.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 793, doi. 10.1509/jmr.11.0060
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More Than Fit: Brand Extension Authenticity.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 967, doi. 10.1509/jmr.11.0015
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It's Not Whether You Win or Lose, It's How You Play the Game? The Role of Process and Outcome in Experience Consumption.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 954, doi. 10.1509/jmr.10.0083
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New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 807, doi. 10.1509/jmr.11.0114
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Subject and Author Index, Vol. 49, 2012.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 1015, doi. 10.1509/jmr.49.6.1015
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- Article
Advertising and Consumer Awareness of New, Differentiated Products.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 773, doi. 10.1509/jmr.11.0045
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Dynamic Brand Satiation.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 842, doi. 10.1509/jmr.11.0036
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Repositioning Dynamics and Pricing Strategy.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 750, doi. 10.1509/jmr.11.0068
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Introduction to the Special Section on 'Marketing Dynamics'.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 749, doi. 10.1509/jmr.49.6.749
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- Article
The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 900, doi. 10.1509/jmr.10.0155
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Journal of Marketing Research.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. i, doi. 10.1509/jmr.49.6.i
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- Article
The 'Response-to-Failure' Scale: Predicting Behavior Following Initial Self-Control Failure.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 996, doi. 10.1509/jmr.10.0510
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When Talk Is 'Free': The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 882, doi. 10.1509/jmr.10.0444
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Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 910, doi. 10.1509/jmr.10.0511
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- Article
How Attribute Quantity Influences Option Choice.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 942, doi. 10.1509/jmr.11.0142
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- Article
Influence of Warm Versus Cool Temperatures on Consumer Choice: A Resource Depletion Account.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 984, doi. 10.1509/jmr.08.0205
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- Article