Works matching IS 00222437 AND DT 2012 AND VI 49 AND IP 6

Results: 20

Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 928, doi. 10.1509/jmr.10.0244

By:

Duhachek, Adam;
Agrawal, Nidhi;
Han, DaHee

Publication type:

Article

Determining Consumers' Discount Rates with Field Studies.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 822, doi. 10.1509/jmr.11.0009

By:

Yao, Song;
Mela, Carl F;
Chiang, Jeongwen;
Chen, Yuxin

Publication type:

Article

Visual Influence and Social Groups.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 854, doi. 10.1509/jmr.11.0223

By:

Mcshane, Blakeley B;
Bradlow, Eric T;
Berger, Jonah

Publication type:

Article

When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 872, doi. 10.1509/jmr.09.0421

By:

Goldsmith, Kelly;
Cho, Eunice Kim;
Dhar, Ravi

Publication type:

Article

Discovering How Advertising Grows Sales and Builds Brands.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 793, doi. 10.1509/jmr.11.0060

By:

Bruce, Norris I;
Peters, Kay;
Naik, Prasad A

Publication type:

Article

More Than Fit: Brand Extension Authenticity.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 967, doi. 10.1509/jmr.11.0015

By:

Spiggle, Susan;
Nguyen, Hang T;
Caravella, Mary

Publication type:

Article

It's Not Whether You Win or Lose, It's How You Play the Game? The Role of Process and Outcome in Experience Consumption.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 954, doi. 10.1509/jmr.10.0083

By:

Yang, Xiaojing;
Mao, Huifang;
Peracchio, Laura A

Publication type:

Article

New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 807, doi. 10.1509/jmr.11.0114

By:

Chintagunta, Pradeep K;
Goettler, Ronald L;
Kim, Minki

Publication type:

Article

Subject and Author Index, Vol. 49, 2012.

Published in:: Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 1015, doi. 10.1509/jmr.49.6.1015
Publication type:: Article

Advertising and Consumer Awareness of New, Differentiated Products.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 773, doi. 10.1509/jmr.11.0045

By:

Barroso, Alicia;
Llobet, Gerard

Publication type:

Article

Dynamic Brand Satiation.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 842, doi. 10.1509/jmr.11.0036

By:

Hasegawa, Shohei;
Terui, Nobuhiko;
Allenby, Greg M.

Publication type:

Article

Repositioning Dynamics and Pricing Strategy.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 750, doi. 10.1509/jmr.11.0068

By:

Ellickson, Paul B;
Misra, Sanjog;
Nair, Harikesh S

Publication type:

Article

Introduction to the Special Section on 'Marketing Dynamics'.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 749, doi. 10.1509/jmr.49.6.749

By:

Bronnenberg, Bart J;
Erdem, Tülin;
Rossi, Peter E;
Pakes, Ariel

Publication type:

Article

The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 900, doi. 10.1509/jmr.10.0155

By:

Belei, Nina;
Geyskens, Kelly;
Goukens, Caroline;
Ramanathan, Suresh;
Lemmink, Jos

Publication type:

Article

Journal of Marketing Research.

Published in:: Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. i, doi. 10.1509/jmr.49.6.i
Publication type:: Article

The 'Response-to-Failure' Scale: Predicting Behavior Following Initial Self-Control Failure.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 996, doi. 10.1509/jmr.10.0510

By:

Zemack-Rugar, Yael;
Corus, Canan;
Brinberg, David

Publication type:

Article

When Talk Is 'Free': The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 882, doi. 10.1509/jmr.10.0444

By:

Ascarza, Eva;
Lambrecht, Anja;
Vilcassim, Naufel

Publication type:

Article

Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 910, doi. 10.1509/jmr.10.0511

By:

Koschate-Fischer, Nicole;
Stefan, Isabel V;
Hoyer, Wayne D

Publication type:

Article

How Attribute Quantity Influences Option Choice.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 942, doi. 10.1509/jmr.11.0142

By:

Sela, Aner;
Berger, Jonah

Publication type:

Article

Influence of Warm Versus Cool Temperatures on Consumer Choice: A Resource Depletion Account.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 984, doi. 10.1509/jmr.08.0205

By:

Cheema, Amar;
Patrick, Vanessa M

Publication type:

Article