All Things Considered? The Role of Choice Set Formation in Diversification.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 320, doi. 10.1509/jmr.10.0437
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2012 AND VI 49 AND IP 3
Results: 12
1
2
How Disgust Enhances the Effectiveness of Fear Appeals.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 383, doi. 10.1509/jmr.07.0364
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- Publication type:
- Article
3
Complexity Effects in Choice Experiment-Based Models.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 424, doi. 10.1509/jmr.09.0315
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- Publication type:
- Article
4
Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 361, doi. 10.1509/jmr.09.0007
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- Publication type:
- Article
5
The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 373, doi. 10.1509/jmr.07.0418
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- Publication type:
- Article
6
A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 306, doi. 10.1509/jmr.10.0354
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- Publication type:
- Article
7
A General Consumer Preference Model for Experience Products: Application to Internet Recommendation Services.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 289, doi. 10.1509/jmr.09.0467
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- Publication type:
- Article
8
Does Online Community Participation Foster Risky Financial Behavior?
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 394, doi. 10.1509/jmr.08.0499
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- Publication type:
- Article
9
Base-Rate Information in Consumer Attributions of Product-Harm Crises.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 336, doi. 10.1509/jmr.10.0197
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- Publication type:
- Article
10
New Products: The Antidote to Private Label Growth?
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 408, doi. 10.1509/jmr.10.0183
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- Publication type:
- Article
11
Seeking an Expanding Competitor: How Product Line Expansion Can Increase All Firms' Profits.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 349, doi. 10.1509/jmr.10.0164
- By:
- Publication type:
- Article
12
Journal Of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. i, doi. 10.1509/jmr.49.3.i
- Publication type:
- Article