Works matching IS 00222437 AND DT 2012 AND VI 49 AND IP 2
Results: 12
Journal Of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. i, doi. 10.1509/jmr.49.2.i
- Publication type:
- Article
Emotion-Induced Engagement in Internet Video Advertisements.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 144, doi. 10.1509/jmr.10.0207
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- Publication type:
- Article
What Makes Online Content Viral??
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 192, doi. 10.1509/jmr.10.0353
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- Publication type:
- Article
The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 206, doi. 10.1509/jmr.08.0060
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- Article
The Impact of Relative Standards on the Propensity to Disclose.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 160, doi. 10.1509/jmr.09.0215
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- Article
When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 218, doi. 10.1509/jmr.10.0508
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- Publication type:
- Article
Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 175, doi. 10.1509/jmr.10.0021
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- Publication type:
- Article
Consumption-Based Cross-Brand Learning: Are Private Labels Really Private??
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 231, doi. 10.1509/jmr.07.0416
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- Publication type:
- Article
Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 277, doi. 10.1509/jmr.09.0481
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- Publication type:
- Article
Wal-Mart's Impact on Supplier Profits.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 131, doi. 10.1509/jmr.10.0256
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- Article
Get It?? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 247, doi. 10.1509/jmr.10.0428
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- Publication type:
- Article
Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 260, doi. 10.1509/jmr.09.0337
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- Article