Works matching IS 00222437 AND DT 2012 AND VI 49 AND IP 1
Results: 11
Individual Differences in Brand Schematicity.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 115, doi. 10.1509/jmr.10.0051
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- Article
Spatiotemporal Allocation of Advertising Budgets.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 1, doi. 10.1509/jmr.10.0029
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- Article
The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 39, doi. 10.1509/jmr.10.0028
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- Article
Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 15, doi. 10.1509/jmr.10.0490
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- Article
Journal Of Marketing Research.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. i, doi. 10.1509/jmr.49.1.i
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- Article
The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Postpurchase Consumption.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 26, doi. 10.1509/jmr.09.0531
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- Article
The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 50, doi. 10.1509/jmr.09.0211
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- Article
Paying with Money or Effort: Pricing When Customers Anticipate Hassle.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 66, doi. 10.1509/jmr.09.0530
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- Article
Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 100, doi. 10.1509/jmr.10.0058
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- Article
The Impact of Advertising on Media Bias.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 92, doi. 10.1509/jmr.10.0196
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- Article
When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 83, doi. 10.1509/jmr.08.0405
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- Article