Works matching IS 00222437 AND DT 2012 AND VI 49 AND IP 1

Results: 11

Individual Differences in Brand Schematicity.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 115, doi. 10.1509/jmr.10.0051

By:

Puligadda, Sanjay;
Ross, William T;
Grewal, Rajdeep

Publication type:

Article

Spatiotemporal Allocation of Advertising Budgets.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 1, doi. 10.1509/jmr.10.0029

By:

Aravindakshan, Ashwin;
Peters, Kay;
Naik, Prasad A

Publication type:

Article

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 39, doi. 10.1509/jmr.10.0028

By:

Bertini, Marco;
Wathieu, Luc;
Iyengar, Sheena S

Publication type:

Article

Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 15, doi. 10.1509/jmr.10.0490

By:

Dhar, Ravi;
Wertenbroch, Klaus

Publication type:

Article

Journal Of Marketing Research.

Published in:: Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. i, doi. 10.1509/jmr.49.1.i
Publication type:: Article

The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Postpurchase Consumption.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 26, doi. 10.1509/jmr.09.0531

By:

Zhu, Meng;
Billeter, Darron M;
Inman, J. Jeffrey

Publication type:

Article

The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 50, doi. 10.1509/jmr.09.0211

By:

Zhang, Jie;
Breugelmans, Els

Publication type:

Article

Paying with Money or Effort: Pricing When Customers Anticipate Hassle.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 66, doi. 10.1509/jmr.09.0530

By:

Lambrecht, Anja;
Tucker, Catherine

Publication type:

Article

Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 100, doi. 10.1509/jmr.10.0058

By:

Koukova, Nevena T;
Kannan, P.K;
Kirmani, Amna

Publication type:

Article

The Impact of Advertising on Media Bias.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 92, doi. 10.1509/jmr.10.0196

By:

Gal-Or, Esther;
Geylani, Tansev;
Yildirim, Tuba Pinar

Publication type:

Article

When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 1, p. 83, doi. 10.1509/jmr.08.0405

By:

Horen, Femke van;
Pieters, Rik

Publication type:

Article