Works matching IS 00222437 AND DT 2011 AND VI 48 AND IP 6

Results: 13

Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1057, doi. 10.1509/jmr.08.0468

By:

Agarwal, Ashish;
Hosanagar, Kartik;
Smith, Michael D

Publication type:

Article

The Fewer the Better: Number of Goals and Savings Behavior.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 944, doi. 10.1509/jmr.10.0250

By:

Soman, Dilip;
Zhao, Min

Publication type:

Article

The Psychology of Decisions to Abandon Waits for Service.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 970, doi. 10.1509/jmr.10.0382

By:

Janakiraman, Narayan;
Meyer, Robert J;
Hoch, Stephen J

Publication type:

Article

Modeling Multichannel Home Video Demand in the U.S. Motion Picture Industry.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 985, doi. 10.1509/jmr.07.0359

By:

Mukherjee, Anirban;
Kadiyali, Vrinda

Publication type:

Article

Subject and Author Index Vol. 48, 2011.

Published in:: Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1074, doi. 10.1509/jmr.48.6.1074
Publication type:: Article

Looks Interesting, but What Does It Do?? Evaluation of Incongruent Product Form Depends on Positioning.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1008, doi. 10.1509/jmr.10.0384

By:

Noseworthy, Theodore J;
Trudel, Remi

Publication type:

Article

Journal Of Marketing Research.

Published in:: Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. i, doi. 10.1509/jmr.48.6.i
Publication type:: Article

Focus!! Creative Success Is Enjoyed Through Restricted Choice.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 996, doi. 10.1509/jmr.10.0407

By:

Sellier, Anne-Laure;
Dahl, Darren W

Publication type:

Article

Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1045, doi. 10.1509/jmr.10.0063

By:

Huang, Szu-chi;
Zhang, Ying

Publication type:

Article

Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 929, doi. 10.1509/jmr.10.0035

By:

Sridhar, Shrihari;
Mantrala, Murali K;
Naik, Prasad A;
Thorson, Esther

Publication type:

Article

From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1020, doi. 10.1509/jmr.09.0018

By:

Dubois, David;
Rucker, Derek D;
Tormala, Zakary L

Publication type:

Article

Embodied Myopia.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1033, doi. 10.1509/jmr.09.0503

By:

Van den Bergh, Bram;
Schmitt, Julien;
Warlop, Luk

Publication type:

Article

Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 958, doi. 10.1509/jmr.09.0516

By:

Ülkümen, Gülden;
Cheema, Amar

Publication type:

Article