Works matching IS 00222437 AND DT 2011 AND VI 48 AND IP 5
Results: 11
The impact of Candidate Appearance and Advertising Strategies on Election Results.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 895, doi. 10.1509/jmkr.48.5.895
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- Article
What Drives Immediate and Ongoing Word of Mouth?
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 869, doi. 10.1509/jmkr.48.5.869
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- Article
Automated Marketing Research Using Online Customer Reviews.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 881, doi. 10.1509/jmkr.48.5.881
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- Article
Journal Of Marketing Research.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. i, doi. 10.1509/jmkr.48.5.i
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- Article
Mental Simulation and Product evaluation: the affective and Cognitive Dimensions of Process versus outcome Simulation.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 827, doi. 10.1509/jmkr.48.5.827
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- Article
Relaxation Increases Monetary Valuations.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 814, doi. 10.1509/jmkr.48.5.814
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- Article
Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 840, doi. 10.1509/jmkr.48.5.840
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- Article
Fast-Food Consumption and the Ban on advertising Targeting Children: The Quebec Experience.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 799, doi. 10.1509/jmkr.48.5.799
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- Article
Warm Glow or Cold, Hard Cash? Social Identify Effects on Consumer Choice for Donation Versus Discount Promotions.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 855, doi. 10.1509/jmkr.48.5.855
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- Article
The Role of Reciprocity in Clarifying the Performance Payoff of Relational Behavior.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 920, doi. 10.1509/jmkr.48.5.920
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- Article
Price Presentation Effects in Purchases Involving Trade-Ins.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 910, doi. 10.1509/jmkr.48.5.910
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- Article