Choice as an End Versus a Means.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 544, doi. 10.1509/jmkr.48.3.544
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2011 AND VI 48 AND IP 3
Results: 16
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Positive Affect, Intertemporal Choice, and Levels of Thinking: Increasing Consumers' Willingness to Wait.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 532, doi. 10.1509/jmkr.48.3.532
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- Publication type:
- Article
3
Price Competition and Endogenous Valuation in Search Advertising.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 566, doi. 10.1509/jmkr.48.3.566
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- Publication type:
- Article
4
The Social Utility of Feature Creep.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 555, doi. 10.1509/jmkr.48.3.555
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- Publication type:
- Article
5
Estimating the Value of Brand-Image Associations: The Role of General and Specific Brand Image.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 518, doi. 10.1509/jmkr.48.3.518
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- Publication type:
- Article
6
Gender Identity Salience and Perceived Vulnerability to Breast Cancer.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 413, doi. 10.1509/jmkr.48.3.413
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- Publication type:
- Article
7
Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 603, doi. 10.1509/jmkr.48.3.603
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- Publication type:
- Article
8
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. i, doi. 10.1509/jmkr.48.3.i
- Publication type:
- Article
9
Network Effects and Personal Influences: The Diffusion of an Online Social Network.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 425, doi. 10.1509/jmkr.48.3.425
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- Publication type:
- Article
10
Securities Trading of Concepts (STOC).
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 497, doi. 10.1509/jmkr.48.3.497
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- Publication type:
- Article
11
The Value of Social Dynamics in Online Product Ratings Forums.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 444, doi. 10.1509/jmkr.48.3.444
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- Publication type:
- Article
12
It's the Mind-Set That Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 472, doi. 10.1509/jmkr.48.3.472
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- Publication type:
- Article
13
Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 486, doi. 10.1509/jmkr.48.3.486
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- Publication type:
- Article
14
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 457, doi. 10.1509/jmkr.48.3.457
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- Publication type:
- Article
15
Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 617, doi. 10.1509/jmkr.48.3.617
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- Publication type:
- Article
16
Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 587, doi. 10.1509/jmkr.48.3.587
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- Publication type:
- Article