Complicating Choice.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 308, doi. 10.1509/jmkr.48.2.308
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2011 AND VI 48 AND IP 2
Results: 16
1
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The Sources and Consequences of the Fluent Processing of Numbers.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 327, doi. 10.1509/jmkr.48.2.327
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- Publication type:
- Article
3
Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics After a Product-Harm Crisis.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 255, doi. 10.1509/jmkr.48.2.255
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- Publication type:
- Article
4
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. i, doi. 10.1509/jmkr.48.2.i
- Publication type:
- Article
5
The Anchor Contraction Effect in International Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 366, doi. 10.1509/jmkr.48.2.366
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- Publication type:
- Article
6
Advertising Bans and the Substitutability of Online and Offline Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 207, doi. 10.1509/jmkr.48.2.207
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- Publication type:
- Article
7
Scope Insensitivity and the 'Mere Token' Effect.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 282, doi. 10.1509/jmkr.48.2.282
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- Publication type:
- Article
8
Aesthetic Incongruity Resolution.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 393, doi. 10.1509/jmkr.48.2.393
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- Publication type:
- Article
9
Self-Regulatory Strength and Consumers' Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 403, doi. 10.1509/jmkr.48.2.403
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- Publication type:
- Article
10
Fatal (Fiscal) Attraction: Spendthrifts and Tightwads in Marriage.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 228, doi. 10.1509/jmkr.48.2.228
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- Publication type:
- Article
11
Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 238, doi. 10.1509/jmkr.48.2.238
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- Publication type:
- Article
12
How Asking 'Who Am I?' Affects What Consumers Buy: The Influence of Self-Discovery on Consumption.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 296, doi. 10.1509/jmkr.48.2.296
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- Publication type:
- Article
13
Shaping Consumer Imaginations: The Role of Self-Focused Attention in Product Evaluations.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 381, doi. 10.1509/jmkr.48.2.381
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- Publication type:
- Article
14
Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 268, doi. 10.1509/jmkr.48.2.268
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- Publication type:
- Article
15
Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 355, doi. 10.1509/jmkr.48.2.355
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- Publication type:
- Article
16
Stockouts in Online Retailing.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 342, doi. 10.1509/jmkr.48.2.342
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- Publication type:
- Article