Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. i, doi. 10.1509/jmkr.48.1.i
- Publication type:
- Article
Works matching IS 00222437 AND DT 2011 AND VI 48 AND IP 1
Results: 16
1
2
Unstructured Direct Elicitation of Decision Rules.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 116, doi. 10.1509/jmkr.48.1.116
- By:
- Publication type:
- Article
3
Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 128, doi. 10.1509/jmkr.48.1.128
- By:
- Publication type:
- Article
4
Lessons from an 'Oops' at Consumer Reports: Consumers Follow Experts and Ignore Invalid Information.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 1, doi. 10.1509/jmkr.48.1.1
- By:
- Publication type:
- Article
5
How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 172, doi. 10.1509/jmkr.48.1.172
- By:
- Publication type:
- Article
6
Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 72, doi. 10.1509/jmkr.48.1.72
- By:
- Publication type:
- Article
7
When Trade-Offs Matter: The Effect of Choice Construal on Context Effects.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 62, doi. 10.1509/jmkr.48.1.62
- By:
- Publication type:
- Article
8
Adaptive Self-Explication of Multiattribute Preferences.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 140, doi. 10.1509/jmkr.48.1.140
- By:
- Publication type:
- Article
9
It's Not What You Get but When You Get It: The Effect of Gift Sequence on Deposit Balances and Customer Sentiment in a Commercial Bank.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 103, doi. 10.1509/jmkr.48.1.103
- By:
- Publication type:
- Article
10
Mapping Online Consumer Search.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 13, doi. 10.1509/jmkr.48.1.13
- By:
- Publication type:
- Article
11
From Generic to Branded: A Model of Spillover in Paid Search Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 87, doi. 10.1509/jmkr.48.1.87
- By:
- Publication type:
- Article
12
Measuring Contagion in the Diffusion of Consumer Packaged Goods.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 28, doi. 10.1509/jmkr.48.1.28
- By:
- Publication type:
- Article
13
The Influence of Price Discount Versus Bonus Pack on the Preference for Virtue and Vice Foods.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 196, doi. 10.1509/jmkr.48.1.196
- By:
- Publication type:
- Article
14
More or Less: A Model and Empirical Evidence on Preferences for Under- and Overpayment in Trade-In Transactions.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 157, doi. 10.1509/jmkr.48.1.157
- By:
- Publication type:
- Article
15
The Effects of Consumers' Price Expectations on Sellers' Dynamic Pricing Strategies.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 48, doi. 10.1509/jmkr.48.1.48
- By:
- Publication type:
- Article
16
Answering the Unasked Question: Response Substitution in Consumer Surveys.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 185, doi. 10.1509/jmkr.48.1.185
- By:
- Publication type:
- Article