Works matching IS 00222437 AND DT 2011 AND VI 48

Results: 114

Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1057, doi. 10.1509/jmr.08.0468

By:

Agarwal, Ashish;
Hosanagar, Kartik;
Smith, Michael D

Publication type:

Article

The Fewer the Better: Number of Goals and Savings Behavior.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 944, doi. 10.1509/jmr.10.0250

By:

Soman, Dilip;
Zhao, Min

Publication type:

Article

The Psychology of Decisions to Abandon Waits for Service.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 970, doi. 10.1509/jmr.10.0382

By:

Janakiraman, Narayan;
Meyer, Robert J;
Hoch, Stephen J

Publication type:

Article

Modeling Multichannel Home Video Demand in the U.S. Motion Picture Industry.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 985, doi. 10.1509/jmr.07.0359

By:

Mukherjee, Anirban;
Kadiyali, Vrinda

Publication type:

Article

Subject and Author Index Vol. 48, 2011.

Published in:: Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1074, doi. 10.1509/jmr.48.6.1074
Publication type:: Article

Looks Interesting, but What Does It Do?? Evaluation of Incongruent Product Form Depends on Positioning.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1008, doi. 10.1509/jmr.10.0384

By:

Noseworthy, Theodore J;
Trudel, Remi

Publication type:

Article

Journal Of Marketing Research.

Published in:: Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. i, doi. 10.1509/jmr.48.6.i
Publication type:: Article

Focus!! Creative Success Is Enjoyed Through Restricted Choice.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 996, doi. 10.1509/jmr.10.0407

By:

Sellier, Anne-Laure;
Dahl, Darren W

Publication type:

Article

Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1045, doi. 10.1509/jmr.10.0063

By:

Huang, Szu-chi;
Zhang, Ying

Publication type:

Article

Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 929, doi. 10.1509/jmr.10.0035

By:

Sridhar, Shrihari;
Mantrala, Murali K;
Naik, Prasad A;
Thorson, Esther

Publication type:

Article

From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1020, doi. 10.1509/jmr.09.0018

By:

Dubois, David;
Rucker, Derek D;
Tormala, Zakary L

Publication type:

Article

Embodied Myopia.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1033, doi. 10.1509/jmr.09.0503

By:

Van den Bergh, Bram;
Schmitt, Julien;
Warlop, Luk

Publication type:

Article

Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 958, doi. 10.1509/jmr.09.0516

By:

Ülkümen, Gülden;
Cheema, Amar

Publication type:

Article

Earmarking and Partitioning: Increasing Saving by Low-Income Households.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S14, doi. 10.1509/jmkr.48.SPL.S14

By:

Soman, Dilip;
Cheema, Amar

Publication type:

Article

Using Loan Plus Lender Literacy Information to Combat One-Sided Marketing of Debt Consolidation Loans.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S51, doi. 10.1509/jmkr.48.SPL.S51

By:

Bolton, Lisa E;
Bloom, Paul N;
Cohen, Joel B

Publication type:

Article

Increasing Saving Behavior Through Age-Progressed Renderings of the Future Self.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S23, doi. 10.1509/jmkr.48.SPL.S23

By:

Hershfield, Hal E;
Goldstein, Daniel G;
Sharpe, William F;
Fox, Jesse;
Yeykelis, Leo;
Carstensen, Laura L;
Bailenson, Jeremy N

Publication type:

Article

Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S102, doi. 10.1509/jmkr.48.SPL.S102

By:

Strahilevitz, Michal Ann;
Odean, Terrance;
Barber, Brad M

Publication type:

Article

Winning the Battle but Losing the War: The Psychology of Debt Management.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S38, doi. 10.1509/jmkr.48.SPL.S38

By:

Amar, Moty;
Ariely, Dan;
Ayal, Shahar;
Cryder, Cynthia E;
Rick, Scott I

Publication type:

Article

Fear, Social Projection, and Financial Decision Making.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S121, doi. 10.1509/jmkr.48.SPL.S121

By:

Lee, Chan Jean;
Andrade, Eduardo B

Publication type:

Article

Microfinance Decision Making: A Field Study of Prosocial Lending.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S130, doi. 10.1509/jmkr.48.SPL.S130

By:

Galak, Jeff;
Small, Deborah;
Stephen, Andrew T

Publication type:

Article

Minimum Required Payment and Supplemental Information Disclosure Effects on Consumer Debt Repayment Decisions.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S60, doi. 10.1509/jmkr.48.SPL.S60

By:

Navarro-Martinez, Daniel;
Salisbury, Linda Court;
Lemon, Katherine N;
Stewart, Neil;
Matthews, William J;
Harris, Adam J.L

Publication type:

Article

Axe the Tax: Taxes Are Disliked More than Equivalent Costs.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S91, doi. 10.1509/jmkr.48.SPL.S91

By:

Sussman, Abigail B;
Olivola, Christopher Y

Publication type:

Article

Are Consumers Too Trusting?? The Effects of Relationships with Expert Advisers.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S163, doi. 10.1509/jmkr.48.SPL.S163

By:

Schwartz, Janet;
Luce, Mary Frances;
Ariely, Dan

Publication type:

Article

Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S150, doi. 10.1509/jmkr.48.SPL.S150

By:

Gaurav, Sarthak;
Cole, Shawn;
Tobacman, Jeremy

Publication type:

Article

Leave Home Without It?? The Effects of Credit Card Debt and Available Credit on Spending.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S78, doi. 10.1509/jmkr.48.SPL.S78

By:

Wilcox, Keith;
Block, Lauren G;
Eisenstein, Eric M

Publication type:

Article

Tell Me a Good Story and I May Lend You Money: The Role of Narratives in Peer-to-Peer Lending Decisions.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S138, doi. 10.1509/jmkr.48.SPL.S138

By:

Herzenstein, Michal;
Sonenshein, Scott;
Dholakia, Utpal M

Publication type:

Article

Introduction to the Journal of Marketing Research Special Interdisciplinary Issue on Consumer Financial Decision Making.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. Siv, doi. 10.1509/jmkr.48.SPL.Siv

By:

Lynch, John G

Publication type:

Article

Misunderstanding Savings Growth: Implications for Retirement Savings Behavior.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S1, doi. 10.1509/jmkr.48.SPL.S1

By:

Mckenzie, Craig R.M;
Liersch, Michael J

Publication type:

Article

The impact of Candidate Appearance and Advertising Strategies on Election Results.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 895, doi. 10.1509/jmkr.48.5.895

By:

Hoegg, Joandrea;
Lewis, Michael V

Publication type:

Article

What Drives Immediate and Ongoing Word of Mouth?

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 869, doi. 10.1509/jmkr.48.5.869

By:

Berger, Jonah;
Schwartz, Eric M

Publication type:

Article

Automated Marketing Research Using Online Customer Reviews.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 881, doi. 10.1509/jmkr.48.5.881

By:

Lee, Thomas Y;
BradLow, Eric T

Publication type:

Article

Journal Of Marketing Research.

Published in:: Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. i, doi. 10.1509/jmkr.48.5.i
Publication type:: Article

Mental Simulation and Product evaluation: the affective and Cognitive Dimensions of Process versus outcome Simulation.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 827, doi. 10.1509/jmkr.48.5.827

By:

Zhao, Min;
hoeffler, Steve;
ZauberMan, Gal

Publication type:

Article

Relaxation Increases Monetary Valuations.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 814, doi. 10.1509/jmkr.48.5.814

By:

Tuan Pham, Michel;
Hung, Iris W;
Gorn, Gerald J

Publication type:

Article

Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 840, doi. 10.1509/jmkr.48.5.840

By:

Parker, Jeffrey R;
Schrift, Rom Y

Publication type:

Article

Fast-Food Consumption and the Ban on advertising Targeting Children: The Quebec Experience.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 799, doi. 10.1509/jmkr.48.5.799

By:

Dhar, Tirtha;
Baylis, Kathy

Publication type:

Article

Warm Glow or Cold, Hard Cash? Social Identify Effects on Consumer Choice for Donation Versus Discount Promotions.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 855, doi. 10.1509/jmkr.48.5.855

By:

Winterich, Karen Page;
Barone, Michael J

Publication type:

Article

The Role of Reciprocity in Clarifying the Performance Payoff of Relational Behavior.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 920, doi. 10.1509/jmkr.48.5.920

By:

Hoppner, Jessica J;
Griffith, David A

Publication type:

Article

Price Presentation Effects in Purchases Involving Trade-Ins.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 910, doi. 10.1509/jmkr.48.5.910

By:

Srivastava, Joydeep;
Chakravarti, Dipankar

Publication type:

Article

Discrepant Fluency in Self-Customization.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 729, doi. 10.1509/jmkr.48.4.729

By:

Wilcox, Keith;
Song, Sangyoung

Publication type:

Article

The Incentive and Selection Roles of Sales Force Compensation Contracts.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 781, doi. 10.1509/jmkr.48.4.781

By:

Lo, Desmond (Ho-Fu);
Ghosh, Mrinal;
Lafontaine, Francine

Publication type:

Article

Multiple Routes to Self- Versus Other-Expression in Consumer Choice.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 755, doi. 10.1509/jmkr.48.4.755

By:

Maimaran, Michal;
Simonson, Itamar

Publication type:

Article

Choice Set Heterogeneity and The Role of Advertising: An Analysis with Micro and Macro Data.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 653, doi. 10.1509/jmkr.48.4.653

By:

Draganska, Michaela;
Klapper, Daniel

Publication type:

Article

Incorporating Context Effects Into a Choice Model.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 767, doi. 10.1509/jmkr.48.4.767

By:

Rooderkerk, Robert P;
Van Heerde, Harald J;
Bijmolt, Tammo H.A

Publication type:

Article

The Influence of Friends on Consumer Spending: The Role of Agency-- Communion Orientation and Self-Monitoring.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 741, doi. 10.1509/jmkr.48.4.741

By:

Kurt, Didem;
Inman, J. Jeffrey;
Argo, Jennifer J

Publication type:

Article

Preference Minorities and the internet.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 670, doi. 10.1509/jmkr.48.4.670

By:

Choi, Jeonghye;
Bell, David R

Publication type:

Article

Why Didn't I Think of That? Self-Regulation Through Selective Information Processing.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 701, doi. 10.1509/jmkr.48.4.701

By:

Trudel, Remi;
Murray, Kyle B

Publication type:

Article

Tariff Choice with Consumer Learning and Switching Costs.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 633, doi. 10.1509/jmkr.48.4.633

By:

Goettler, Ronald L;
Clay, Karen

Publication type:

Article

Cross-Selling the Right Product to the Right Customer at the Right Time.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 683, doi. 10.1509/jmkr.48.4.683

By:

Li, Shibo;
Sun, Baohong;
Montgomery, Alan L

Publication type:

Article

Journal Of Marketing Research.

Published in:: Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. i, doi. 10.1509/jmkr.48.4.i
Publication type:: Article