Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1138, doi. 10.1509/jmkr.47.6.1138
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2010 AND VI 47 AND IP 6
Results: 18
1
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Can Uncertainty Improve Promotions?
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1070, doi. 10.1509/jmkr.47.6.1070
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- Publication type:
- Article
3
Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1090, doi. 10.1509/jmkr.47.6.1090
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- Publication type:
- Article
4
When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1162, doi. 10.1509/jmkr.47.6.1162
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- Publication type:
- Article
5
Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1114, doi. 10.1509/jmkr.47.6.1114
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- Publication type:
- Article
6
When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation of Expressed Emotion.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1151, doi. 10.1509/jmkr.47.6.1151
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- Publication type:
- Article
7
We Are What We Consume: The Influence of Food Consumption on Impulsive Choice.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1129, doi. 10.1509/jmkr.47.6.1129
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- Publication type:
- Article
8
Sales Drops from Closing Shops: Assessing the Impact of Store Outlet Closures on Retail Chain Revenue.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1025, doi. 10.1509/jmkr.47.6.1025
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- Publication type:
- Article
9
Index, Volume XLVII, 2010.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1193, doi. 10.1509/jmkr.47.6.1193
- Publication type:
- Article
10
State of the Journal.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 997, doi. 10.1509/jmkr.47.6.997
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- Publication type:
- Article
11
Customer Satisfaction, Analyst Stock Recommendations, and Firm Value.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1041, doi. 10.1509/jmkr.47.6.1041
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- Publication type:
- Article
12
Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1100, doi. 10.1509/jmkr.47.6.1100
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- Publication type:
- Article
13
Do Digital Video Recorders Influence Sales?
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 998, doi. 10.1509/jmkr.47.6.998
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- Publication type:
- Article
14
Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1059, doi. 10.1509/jmkr.47.6.1059
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- Publication type:
- Article
15
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. i, doi. 10.1509/jmkr.47.6.i
- Publication type:
- Article
16
What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1011, doi. 10.1509/jmkr.47.6.1011
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- Publication type:
- Article
17
Category- Versus Brand-Level Advertising Messages in a Highly Regulated Environment.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1078, doi. 10.1509/jmkr.47.6.1078
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- Publication type:
- Article
18
How and When Alphanumeric Brand Names Affect Consumer Preferences.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1177, doi. 10.1509/jmkr.47.6.1177
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- Publication type:
- Article