How Important Are Brands? A Cross-Category, Cross-Country Study.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 823, doi. 10.1509/jmkr.47.5.823
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2010 AND VI 47 AND IP 5
Results: 16
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Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 791, doi. 10.1509/jmkr.47.5.791
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- Article
3
Cumulative Timed Intent: A New Predictive Tool for Technology Adoption.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 808, doi. 10.1509/jmkr.47.5.808
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- Publication type:
- Article
4
The 'Right' Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 854, doi. 10.1509/jmkr.47.5.854
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- Publication type:
- Article
5
The Long-Term Effect of Marketing Strategy on Brand Sales.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 866, doi. 10.1509/jmkr.47.5.866
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- Publication type:
- Article
6
Personal Selling Elasticities: A Meta-Analysis.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 840, doi. 10.1509/jmkr.47.5.840
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- Publication type:
- Article
7
Posterior Predictive Model Checking: An Application to Multivariate Normal Heterogeneity.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 896, doi. 10.1509/jmkr.47.5.896
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- Publication type:
- Article
8
An Assessment of Chronic Regulatory Focus Measures.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 967, doi. 10.1509/jmkr.47.5.967
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- Publication type:
- Article
9
The Orientation-Matching Hypothesis: An Emotion-Specificity Approach to Affect Regulation.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 955, doi. 10.1509/jmkr.47.5.955
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- Publication type:
- Article
10
The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 983, doi. 10.1509/jmkr.47.5.983
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- Publication type:
- Article
11
Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 883, doi. 10.1509/jmkr.47.5.883
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- Publication type:
- Article
12
Trade-Offs and Depletion in Choice.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 910, doi. 10.1509/jmkr.47.5.910
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- Publication type:
- Article
13
Shaping Customer Satisfaction Through Self-Awareness Cues.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 920, doi. 10.1509/jmkr.47.5.920
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- Publication type:
- Article
14
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. i, doi. 10.1509/jmkr.47.5.i
- Publication type:
- Article
15
Power Distance Belief and Impulsive Buying.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 945, doi. 10.1509/jmkr.47.5.945
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- Publication type:
- Article
16
Procrastination of Enjoyable Experiences.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 933, doi. 10.1509/jmkr.47.5.933
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- Publication type:
- Article