Modeling the Intrahousehold Behavioral Interaction.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 470, doi. 10.1509/jmkr.47.3.470
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2010 AND VI 47 AND IP 3
Results: 16
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Forecasting Marketing-Mix Responsiveness for New Products.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 444, doi. 10.1509/jmkr.47.3.444
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- Publication type:
- Article
3
When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 497, doi. 10.1509/jmkr.47.3.497
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- Publication type:
- Article
4
Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 485, doi. 10.1509/jmkr.47.3.485
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- Publication type:
- Article
5
The Role of Consensus in Sales Team Performance.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 458, doi. 10.1509/jmkr.47.3.458
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- Publication type:
- Article
6
How Do Price Fairness Perceptions Differ Across Culture?
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 564, doi. 10.1509/jmkr.47.3.564
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- Publication type:
- Article
7
How the Order of Sampled Experiential Products Affects Choice.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 508, doi. 10.1509/jmkr.47.3.508
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- Publication type:
- Article
8
The Effect of Regulatory Depletion on Attitude Certainty.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 531, doi. 10.1509/jmkr.47.3.531
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- Publication type:
- Article
9
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. i, doi. 10.1509/jmkr.47.3.i
- Publication type:
- Article
10
Looming Losses in Future Time Perception.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 520, doi. 10.1509/jmkr.47.3.520
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- Publication type:
- Article
11
The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 415, doi. 10.1509/jmkr.47.3.415
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- Publication type:
- Article
12
The Effect of Need for Uniqueness on Word of Mouth.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 553, doi. 10.1509/jmkr.47.3.553
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- Publication type:
- Article
13
Consumer Options: Theory and an Empirical Application to a Sports Market.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 401, doi. 10.1509/jmkr.47.3.401
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- Publication type:
- Article
14
The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 542, doi. 10.1509/jmkr.47.3.542
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- Publication type:
- Article
15
Raising the BAR: Bias Adjustment of Recognition Tests in Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 387, doi. 10.1509/jmkr.47.3.387
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- Publication type:
- Article
16
Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 428, doi. 10.1509/jmkr.47.3.428
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- Publication type:
- Article