Consumer Value-Maximizing Sweepstakes and Contests.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 287, doi. 10.1509/jmkr.47.2.287
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2010 AND VI 47 AND IP 2
Results: 16
1
2
The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 301, doi. 10.1509/jmkr.47.2.301
- By:
- Publication type:
- Article
3
Great Expectations?! Assortment Size, Expectations, and Satisfaction.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 312, doi. 10.1509/jmkr.47.2.312
- By:
- Publication type:
- Article
4
Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 240, doi. 10.1509/jmkr.47.2.240
- By:
- Publication type:
- Article
5
Have You Seen the News Today? The Effect of Death-Related Media Contexts on Brand Preferences.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 251, doi. 10.1509/jmkr.47.2.251
- By:
- Publication type:
- Article
6
Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 348, doi. 10.1509/jmkr.47.2.348
- By:
- Publication type:
- Article
7
Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 263, doi. 10.1509/jmkr.47.2.263
- By:
- Publication type:
- Article
8
The Effect of Experiential Analogies on Consumer Perceptions and Attitudes.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 274, doi. 10.1509/jmkr.47.2.274
- By:
- Publication type:
- Article
9
How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 229, doi. 10.1509/jmkr.47.2.229
- By:
- Publication type:
- Article
10
Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 335, doi. 10.1509/jmkr.47.2.335
- By:
- Publication type:
- Article
11
Deriving Value from Social Commerce Networks.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 215, doi. 10.1509/jmkr.47.2.215
- By:
- Publication type:
- Article
12
Journal of Marketing Research.
- Published in:
- 2010
- Publication type:
- Directory
13
The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 323, doi. 10.1509/jmkr.47.2.323
- By:
- Publication type:
- Article
14
Cognitive Inertia and the Implicit Association Test.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 374, doi. 10.1509/jmkr.47.2.374
- By:
- Publication type:
- Article
15
Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 361, doi. 10.1509/jmkr.47.2.361
- By:
- Publication type:
- Article
16
Socially Desirable Response Tendencies in Survey Research.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 199, doi. 10.1509/jmkr.47.2.199
- By:
- Publication type:
- Article