Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 103, doi. 10.1509/jmkr.47.1.103
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2010 AND VI 47 AND IP 1
Results: 17
1
2
Forward Buying by Retailers.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 90, doi. 10.1509/jmkr.47.1.90
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- Article
3
Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 157, doi. 10.1509/jmkr.47.1.157
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- Publication type:
- Article
4
Insincere Flattery Actually Works: A Dual Attitudes Perspective.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 122, doi. 10.1509/jmkr.47.1.122
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- Publication type:
- Article
5
Spatiotemporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 75, doi. 10.1509/jmkr.47.1.75
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- Publication type:
- Article
6
Product Variety, Informative Advertising, and Price Competition.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 146, doi. 10.1509/jmkr.47.1.146
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- Publication type:
- Article
7
The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 51, doi. 10.1509/jmkr.47.1.51
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- Publication type:
- Article
8
Reducing Social Desirability Bias Through Item Randomized Response: An Application to Measure Underreported Desires.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 14, doi. 10.1509/jmkr.47.1.14
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- Publication type:
- Article
9
Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 134, doi. 10.1509/jmkr.47.1.134
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- Publication type:
- Article
10
Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 36, doi. 10.1509/jmkr.47.1.36
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- Article
11
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 173, doi. 10.1509/jmkr.47.1.173
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- Publication type:
- Article
12
Retrieving Unobserved Consideration Sets from Household Panel Data.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 63, doi. 10.1509/jmkr.47.1.63
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- Publication type:
- Article
13
The Effect of Customer Satisfaction on Consumer Spending Growth.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 28, doi. 10.1509/jmkr.47.1.28
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- Publication type:
- Article
14
Spanning the Boundaries.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 1, doi. 10.1509/jmkr.47.1.1
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- Publication type:
- Article
15
A Control Function Approach to Endogeneity in Consumer Choice Models.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 3, doi. 10.1509/jmkr.47.1.3
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- Publication type:
- Article
16
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. i, doi. 10.1509/jmkr.47.1.i
- Publication type:
- Article
17
Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 186, doi. 10.1509/jmkr.47.1.186
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- Publication type:
- Article