Works matching IS 00222437 AND DT 2009 AND VI 46 AND IP 6
Results: 13
The Value of Informative Priors in Bayesian Inference with Sparse Data.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 832, doi. 10.1509/jmkr.46.6.832
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A Conjoint Approach for Consumer- and Firm-Level Brand Valuation.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 846, doi. 10.1509/jmkr.46.6.846
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The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 764, doi. 10.1509/jmkr.46.6.764
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Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 754, doi. 10.1509/jmkr.46.6.754
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Journal of Marketing Research.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. i, doi. 10.1509/jmkr.46.6.i
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- Article
Statistical Benefits of Choices from Subsets.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 816, doi. 10.1509/jmkr.46.6.816
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Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 739, doi. 10.1509/jmkr.46.6.739
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The Face of Need: Facial Emotion Expression on Charity Advertisements.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 777, doi. 10.1509/jmkr.46.6.777
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Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 788, doi. 10.1509/jmkr.46.6.788
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The Political Participation Puzzle and Marketing.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 798, doi. 10.1509/jmkr.46.6.798
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On Southbound Ease and Northbound Fees: Literal Consequences of the Metaphoric Link Between Vertical Position and Cardinal Direction.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 715, doi. 10.1509/jmkr.46.6.715
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Subject and Author Index Vol. 46, 2009.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 863, doi. 10.1509/jmkr.46.6.863
- Publication type:
- Article
Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 725, doi. 10.1509/jmkr.46.6.725
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- Article