The Value of Informative Priors in Bayesian Inference with Sparse Data.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 832, doi. 10.1509/jmkr.46.6.832
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2009 AND VI 46 AND IP 6
Results: 13
1
2
A Conjoint Approach for Consumer- and Firm-Level Brand Valuation.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 846, doi. 10.1509/jmkr.46.6.846
- By:
- Publication type:
- Article
3
The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 764, doi. 10.1509/jmkr.46.6.764
- By:
- Publication type:
- Article
4
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. i, doi. 10.1509/jmkr.46.6.i
- Publication type:
- Article
5
Statistical Benefits of Choices from Subsets.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 816, doi. 10.1509/jmkr.46.6.816
- By:
- Publication type:
- Article
6
Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 739, doi. 10.1509/jmkr.46.6.739
- By:
- Publication type:
- Article
7
The Face of Need: Facial Emotion Expression on Charity Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 777, doi. 10.1509/jmkr.46.6.777
- By:
- Publication type:
- Article
8
Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 754, doi. 10.1509/jmkr.46.6.754
- By:
- Publication type:
- Article
9
Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 788, doi. 10.1509/jmkr.46.6.788
- By:
- Publication type:
- Article
10
On Southbound Ease and Northbound Fees: Literal Consequences of the Metaphoric Link Between Vertical Position and Cardinal Direction.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 715, doi. 10.1509/jmkr.46.6.715
- By:
- Publication type:
- Article
11
Subject and Author Index Vol. 46, 2009.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 863, doi. 10.1509/jmkr.46.6.863
- Publication type:
- Article
12
Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 725, doi. 10.1509/jmkr.46.6.725
- By:
- Publication type:
- Article
13
The Political Participation Puzzle and Marketing.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 6, p. 798, doi. 10.1509/jmkr.46.6.798
- By:
- Publication type:
- Article