Works matching IS 00222437 AND DT 2009 AND VI 46 AND IP 5
Results: 12
Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 693, doi. 10.1509/jmkr.46.5.693
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- Article
A Sales Force–Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 653, doi. 10.1509/jmkr.46.5.653
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- Article
Buyer Monitoring: A Means to Insure Personalized Service.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 573, doi. 10.1509/jmkr.46.5.573
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- Article
Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 669, doi. 10.1509/jmkr.46.5.669
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- Article
Me, Myself, and My Choices: The Influence of Private Self-Awareness on Choice.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 682, doi. 10.1509/jmkr.46.5.682
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- Article
Does Customer Satisfaction Matter to Investors? Findings from the Bond Market.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 703, doi. 10.1509/jmkr.46.5.703
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- Article
When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 597, doi. 10.1509/jmkr.46.5.597
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- Article
Learning from a Service Guarantee Quasi Experiment.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 584, doi. 10.1509/jmkr.46.5.584
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- Article
Modeling Global Spillover of New Product Takeoff.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 637, doi. 10.1509/jmkr.46.5.637
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- Article
Are All Managers Created Equal?
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 612, doi. 10.1509/jmkr.46.5.612
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- Article
Journal of Marketing Research.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. i, doi. 10.1509/jmkr.46.5.i
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- Article
The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation Across Continents.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 623, doi. 10.1509/jmkr.46.5.623
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- Article