Predicting New Customers' Risk Type in the Credit Card Market.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 506, doi. 10.1509/jmkr.46.4.506
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2009 AND VI 46 AND IP 4
Results: 12
1
2
Do Switching Costs Make Markets Less Competitive?
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 435, doi. 10.1509/jmkr.46.4.435
- By:
- Publication type:
- Article
3
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. i, doi. 10.1509/jmkr.46.4.i
- Publication type:
- Article
4
Commentaries and Rejoinder to “Do Switching Costs Make Markets Less Competitive?”.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 446, doi. 10.1509/jmkr.46.4.446
- By:
- Publication type:
- Article
5
The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 482, doi. 10.1509/jmkr.46.4.482
- By:
- Publication type:
- Article
6
“Speed of Replacement”: Modeling Brand Loyalty Using Last-Move Data.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 494, doi. 10.1509/jmkr.46.4.494
- By:
- Publication type:
- Article
7
Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 543, doi. 10.1509/jmkr.46.4.543
- By:
- Publication type:
- Article
8
Category-Based Screening in Choice of Complementary Products.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 518, doi. 10.1509/jmkr.46.4.518
- By:
- Publication type:
- Article
9
Channel Negotiations with Information Asymmetries: Contingent Influences of Communication and Trustworthiness Reputations.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 557, doi. 10.1509/jmkr.46.4.557
- By:
- Publication type:
- Article
10
Perception Spillovers Across Competing Brands: A Disaggregate Model of How and When.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 467, doi. 10.1509/jmkr.46.4.467
- By:
- Publication type:
- Article
11
Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 531, doi. 10.1509/jmkr.46.4.531
- By:
- Publication type:
- Article
12
Market Structure and Competition in the Retail Discount Industry.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 453, doi. 10.1509/jmkr.46.4.453
- By:
- Publication type:
- Article