Works matching IS 00222437 AND DT 2009 AND VI 46 AND IP 4
Results: 12
Predicting New Customers' Risk Type in the Credit Card Market.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 506, doi. 10.1509/jmkr.46.4.506
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- Article
Do Switching Costs Make Markets Less Competitive?
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 435, doi. 10.1509/jmkr.46.4.435
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- Publication type:
- Article
Channel Negotiations with Information Asymmetries: Contingent Influences of Communication and Trustworthiness Reputations.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 557, doi. 10.1509/jmkr.46.4.557
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- Article
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. i, doi. 10.1509/jmkr.46.4.i
- Publication type:
- Article
The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 482, doi. 10.1509/jmkr.46.4.482
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- Article
“Speed of Replacement”: Modeling Brand Loyalty Using Last-Move Data.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 494, doi. 10.1509/jmkr.46.4.494
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- Article
Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 543, doi. 10.1509/jmkr.46.4.543
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- Article
Category-Based Screening in Choice of Complementary Products.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 518, doi. 10.1509/jmkr.46.4.518
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- Publication type:
- Article
Commentaries and Rejoinder to “Do Switching Costs Make Markets Less Competitive?”.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 446, doi. 10.1509/jmkr.46.4.446
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- Article
Perception Spillovers Across Competing Brands: A Disaggregate Model of How and When.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 467, doi. 10.1509/jmkr.46.4.467
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- Article
Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 531, doi. 10.1509/jmkr.46.4.531
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- Publication type:
- Article
Market Structure and Competition in the Retail Discount Industry.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 453, doi. 10.1509/jmkr.46.4.453
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- Publication type:
- Article