Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. i, doi. 10.1509/jmkr.46.3.i
- Publication type:
- Article
Works matching IS 00222437 AND DT 2009 AND VI 46 AND IP 3
Results: 11
1
2
Deciding Without Resources: Resource Depletion and Choice in Context.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. 344, doi. 10.1509/jmkr.46.3.344
- By:
- Publication type:
- Article
3
Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim Is Not Beneficial.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. 421, doi. 10.1509/jmkr.46.3.421
- By:
- Publication type:
- Article
4
Designing Sales Contests: Does the Prize Structure Matter?
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. 356, doi. 10.1509/jmkr.46.3.356
- By:
- Publication type:
- Article
5
Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. 384, doi. 10.1509/jmkr.46.3.384
- By:
- Publication type:
- Article
6
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. 293, doi. 10.1509/jmkr.46.3.293
- By:
- Publication type:
- Article
7
Planned Versus Actual Betting in Sequential Gambles.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. 372, doi. 10.1509/jmkr.46.3.372
- By:
- Publication type:
- Article
8
Wealth, Warmth, and Well-Being: Whether Happiness Is Relative or Absolute Depends on Whether It Is About Money, Acquisition, or Consumption.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. 396, doi. 10.1509/jmkr.46.3.396
- By:
- Publication type:
- Article
9
Assortment Size and Option Attractiveness in Consumer Choice Among Retailers.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. 410, doi. 10.1509/jmkr.46.3.410
- By:
- Publication type:
- Article
10
Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. 330, doi. 10.1509/jmkr.46.3.330
- By:
- Publication type:
- Article
11
Commentaries and Rejoinder to “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions”.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. 313, doi. 10.1509/jmkr.46.3.313
- By:
- Publication type:
- Article