How Does Assortment Affect Grocery Store Choice?
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 176, doi. 10.1509/jmkr.46.2.176
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2009 AND VI 46 AND IP 2
Results: 12
1
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Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 207, doi. 10.1509/jmkr.46.2.207
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- Publication type:
- Article
3
Does Quality Win? Network Effects Versus Quality in High-Tech Markets.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 135, doi. 10.1509/jmkr.46.2.135
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- Publication type:
- Article
4
Ethical Decisions and Response Mode Compatibility:Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 234, doi. 10.1509/jmkr.46.2.234
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- Publication type:
- Article
5
The Effectiveness of Customized Promotions in Online and Offline Stores.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 190, doi. 10.1509/jmkr.46.2.190
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- Publication type:
- Article
6
Why Do Consumers Buy Counterfeit Luxury Brands?
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 247, doi. 10.1509/jmkr.46.2.247
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- Publication type:
- Article
7
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. i, doi. 10.1509/jmkr.46.2.i
- Publication type:
- Article
8
Can McDonald's Food Ever Be Considered Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 222, doi. 10.1509/jmkr.46.2.222
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- Publication type:
- Article
9
Field Dependency and Brand Cognitive Structures.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 279, doi. 10.1509/jmkr.46.2.279
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- Publication type:
- Article
10
Commentaries and Rejoinder to “Does Quality Win? Network Effects Versus Quality in High-Tech Markets”.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 150, doi. 10.1509/jmkr.46.2.150
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- Publication type:
- Article
11
The Diffusion of Services.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 163, doi. 10.1509/jmkr.46.2.163
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- Publication type:
- Article
12
The Role of Spatial Demand on Outlet Location and Pricing.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 260, doi. 10.1509/jmkr.46.2.260
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- Publication type:
- Article