The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 37, doi. 10.1509/jmkr.46.1.37
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2009 AND VI 46 AND IP 1
Results: 12
1
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Emotional Accounting: How Feelings About Money Influence Consumer Choice.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 66, doi. 10.1509/jmkr.46.1.66
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- Publication type:
- Article
3
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 92, doi. 10.1509/jmkr.46.1.92
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- Publication type:
- Article
4
The Role of Imagination-Focused Visualization on New Product Evaluation.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 46, doi. 10.1509/jmkr.46.1.46
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- Publication type:
- Article
5
Gender Dimensions of Brand Personality.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 105, doi. 10.1509/jmkr.46.1.105
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- Publication type:
- Article
6
Commentaries and Rejoinder to “Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study”.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 14, doi. 10.1509/jmkr.46.1.14
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- Publication type:
- Article
7
The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 56, doi. 10.1509/jmkr.46.1.56
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- Publication type:
- Article
8
Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 1, doi. 10.1509/jmkr.46.1.1
- By:
- Publication type:
- Article
9
The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 81, doi. 10.1509/jmkr.46.1.81
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- Publication type:
- Article
10
Do We Really Need a Reason to Indulge?
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 25, doi. 10.1509/jmkr.46.1.25
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- Publication type:
- Article
11
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. i, doi. 10.1509/jmkr.46.1.i
- Publication type:
- Article
12
Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 120, doi. 10.1509/jmkr.46.1.120
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- Publication type:
- Article