Works matching IS 00222437 AND DT 2008 AND VI 45 AND IP 5

Results: 10

Journal of Marketing Research.

Published in:: 2008
Publication type:: Directory

Winners and Losers in a Major Price War.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 499, doi. 10.1509/jmkr.45.5.499

By:

van Heerde, Harald J;
Gijsbrechts, Els;
Pauwels, Koen

Publication type:

Article

Split Questionnaire Design for Massive Surveys.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 608, doi. 10.1509/jmkr.45.5.608

By:

Adigüzel, Feray;
Wedel, Michel

Publication type:

Article

Individual Team Incentives and Managing Competitive Balance in Sports Leagues: An Empirical Analysis of Major League Baseball.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 535, doi. 10.1509/jmkr.45.5.535

By:

Lewis, Michael

Publication type:

Article

Eliciting Preference for Complex Products: A Web-Based Upgrading Method.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 562, doi. 10.1509/jmkr.45.5.562

By:

Park, Young-Hoon;
Ding, Min;
Rao, Vithala R

Publication type:

Article

Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 519, doi. 10.1509/jmkr.45.5.519

By:

Gielens, Katrijn;
Van de Gucht, Linda M;
Steenkamp, Jan-Benedict E.M;
Dekimpe, Marnik G

Publication type:

Article

Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 618, doi. 10.1509/jmkr.45.5.618

By:

Briesch, Richard A;
Dillon, William R;
Blattberg, Robert C

Publication type:

Article

An Integrated Model of Discrete Choice and Response Time.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 593, doi. 10.1509/jmkr.45.5.593

By:

Otter, Thomas;
Allenby, Greg M;
van Zandt, Trish

Publication type:

Article

Interorganizational Relationships and Bidding Behavior in Industrial Online Reverse Auctions.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 550, doi. 10.1509/jmkr.45.5.550

By:

Jap, Sandy D;
Haruvy, Ernan

Publication type:

Article

To Innovate or Imitate? Entry Strategy and the Role of Market Research.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 575, doi. 10.1509/jmkr.45.5.575

By:

Ofek, Elie;
Turut, Ozge

Publication type:

Article