Works matching IS 00222437 AND DT 2008 AND VI 45 AND IP 4

Results: 10

Brand Portfolio Promotions.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 391, doi. 10.1509/jmkr.45.4.391

By:

Aribarg, Anocha;
Arora, Neeraj

Publication type:

Article

Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 487, doi. 10.1509/jmkr.45.4.487

By:

Chan, Tat;
Narasimhan, Chakravarthi;
Zhang, Qin

Publication type:

Article

Gender Jeopardy in Financial Risk Taking.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 414, doi. 10.1509/jmkr.45.4.414

By:

He, Xin;
Inman, J. Jeffrey;
Mittal, Vikas

Publication type:

Article

Attentional Contrast During Sequential Judgments: A Source of the Number-of-Levels Effect.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 437, doi. 10.1509/jmkr.45.4.437

By:

De Wilde, Els;
Cooke, Alan D.J;
Janiszewski, Chris

Publication type:

Article

Listening to Strangers: Whose Responses Are Valuable, How Valuable Are They, and Why?

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 425, doi. 10.1509/jmkr.45.4.425

By:

Weiss, Allen M;
Lurie, Nicholas H;
MacInnis, Deborah J

Publication type:

Article

Anytime Versus Only: Mind-Sets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 462, doi. 10.1509/jmkr.45.4.462

By:

Cheema, Amar;
Patrick, Vanessa M

Publication type:

Article

Distribution Intensity and New Car Choice.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 473, doi. 10.1509/jmkr.45.4.473

By:

Bucklin, Randolph E;
Siddarth, S;
Silva-Risso, Jorge M

Publication type:

Article

Journal of Marketing Research.

Published in:: Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. i, doi. 10.1509/jmkr.45.4.i
Publication type:: Article

When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity Across Components of Partitioned Prices.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 450, doi. 10.1509/jmkr.45.4.450

By:

Hamilton, Rebecca W;
Srivastava, Joydeep

Publication type:

Article

A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 403, doi. 10.1509/jmkr.45.4.403

By:

Wadhwa, Monica;
Shiv, Baba;
Nowlis, Stephen M

Publication type:

Article