Works matching IS 00222437 AND DT 2008 AND VI 45 AND IP 4

Results: 10

Brand Portfolio Promotions.
Published in:
Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 391, doi. 10.1509/jmkr.45.4.391
By:
- Aribarg, Anocha;
- Arora, Neeraj
Publication type:
Article
Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption.
Published in:
Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 487, doi. 10.1509/jmkr.45.4.487
By:
- Chan, Tat;
- Narasimhan, Chakravarthi;
- Zhang, Qin
Publication type:
Article
Gender Jeopardy in Financial Risk Taking.
Published in:
Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 414, doi. 10.1509/jmkr.45.4.414
By:
- He, Xin;
- Inman, J. Jeffrey;
- Mittal, Vikas
Publication type:
Article
Listening to Strangers: Whose Responses Are Valuable, How Valuable Are They, and Why?
Published in:
Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 425, doi. 10.1509/jmkr.45.4.425
By:
- Weiss, Allen M;
- Lurie, Nicholas H;
- MacInnis, Deborah J
Publication type:
Article
A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors.
Published in:
Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 403, doi. 10.1509/jmkr.45.4.403
By:
- Wadhwa, Monica;
- Shiv, Baba;
- Nowlis, Stephen M
Publication type:
Article
Anytime Versus Only: Mind-Sets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation.
Published in:
Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 462, doi. 10.1509/jmkr.45.4.462
By:
- Cheema, Amar;
- Patrick, Vanessa M
Publication type:
Article
Distribution Intensity and New Car Choice.
Published in:
Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 473, doi. 10.1509/jmkr.45.4.473
By:
- Bucklin, Randolph E;
- Siddarth, S;
- Silva-Risso, Jorge M
Publication type:
Article
Journal of Marketing Research.
Published in:
Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. i, doi. 10.1509/jmkr.45.4.i
Publication type:
Article
When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity Across Components of Partitioned Prices.
Published in:
Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 450, doi. 10.1509/jmkr.45.4.450
By:
- Hamilton, Rebecca W;
- Srivastava, Joydeep
Publication type:
Article
Attentional Contrast During Sequential Judgments: A Source of the Number-of-Levels Effect.
Published in:
Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 437, doi. 10.1509/jmkr.45.4.437
By:
- De Wilde, Els;
- Cooke, Alan D.J;
- Janiszewski, Chris
Publication type:
Article