Disposition Effects and Underlying Mechanisms in E-Trading of Stocks.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 3, p. 362, doi. 10.1509/jmkr.45.3.362
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2008 AND VI 45 AND IP 3
Results: 11
1
2
How Far Can a Brand Stretch? Understanding the Role of Self-Construal.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 3, p. 337, doi. 10.1509/jmkr.45.3.337
- By:
- Publication type:
- Article
3
Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 3, p. 379, doi. 10.1509/jmkr.45.3.379
- By:
- Publication type:
- Article
4
Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 3, p. 320, doi. 10.1509/jmkr.45.3.320
- By:
- Publication type:
- Article
5
As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products?
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 3, p. 307, doi. 10.1509/jmkr.45.3.307
- By:
- Publication type:
- Article
6
The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 3, p. 293, doi. 10.1509/jmkr.45.3.293
- By:
- Publication type:
- Article
7
Identity Congruency Effects on Donations.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 3, p. 351, doi. 10.1509/jmkr.45.3.351
- By:
- Publication type:
- Article
8
The Value of Sticky Articles.
- Published in:
- 2008
- By:
- Publication type:
- Editorial
9
Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 3, p. 261, doi. 10.1509/jmkr.45.3.261
- By:
- Publication type:
- Article
10
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 3, p. i, doi. 10.1509/jmkr.45.3.i
- Publication type:
- Article
11
A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 3, p. 280, doi. 10.1509/jmkr.45.3.280
- By:
- Publication type:
- Article