Works matching IS 00222437 AND DT 2008 AND VI 45 AND IP 1

Results: 10

Journal of Marketing Research.

Published in:: Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. i, doi. 10.1509/jmkr.45.1.i
Publication type:: Article

Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 104, doi. 10.1509/jmkr.45.1.104

By:

de Jong, Martijn G;
Steenkamp, Jan-Benedict E.M;
Fox, Jean-Paul;
Baumgartner, Hans

Publication type:

Article

Customer Channel Migration.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 60, doi. 10.1509/jmkr.45.1.60

By:

Ansari, Asim;
Mela, Carl F;
Neslin, Scott A

Publication type:

Article

The Financial Value Impact of Perceptual Brand Attributes.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 15, doi. 10.1509/jmkr.45.1.15

By:

Mizik, Natalie;
Jacobson, Robert

Publication type:

Article

A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 94, doi. 10.1509/jmkr.45.1.94

By:

Inman, J. Jeffrey;
Park, Joonwook;
Sinha, Ashish

Publication type:

Article

Assessing Three Sources of Misresponse to Reversed Likert Items.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 116, doi. 10.1509/jmkr.45.1.116

By:

Swain, Scott D;
Weathers, Danny;
Niedrich, Ronald W

Publication type:

Article

Recommendation Systems with Purchase Data.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 77, doi. 10.1509/jmkr.45.1.77

By:

Bodapati, Anand V

Publication type:

Article

The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 48, doi. 10.1509/jmkr.45.1.48

By:

Villanueva, Julian;
Yoo, Shijin;
Hanssens, Dominique M

Publication type:

Article

Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 1, doi. 10.1509/jmkr.45.1.1

By:

Berger, Jonah;
Fitzsimons, Grinne

Publication type:

Article

Value Creation Following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 33, doi. 10.1509/jmkr.45.1.33

By:

Swaminathan, Vanitha;
Murshed, Feisal;
Hulland, John

Publication type:

Article