Works matching IS 00222437 AND DT 2008 AND VI 45 AND IP 1
Results: 10
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. i, doi. 10.1509/jmkr.45.1.i
- Publication type:
- Article
Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 104, doi. 10.1509/jmkr.45.1.104
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- Publication type:
- Article
Customer Channel Migration.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 60, doi. 10.1509/jmkr.45.1.60
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- Publication type:
- Article
A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 94, doi. 10.1509/jmkr.45.1.94
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- Publication type:
- Article
The Financial Value Impact of Perceptual Brand Attributes.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 15, doi. 10.1509/jmkr.45.1.15
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- Publication type:
- Article
Assessing Three Sources of Misresponse to Reversed Likert Items.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 116, doi. 10.1509/jmkr.45.1.116
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- Publication type:
- Article
Value Creation Following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 33, doi. 10.1509/jmkr.45.1.33
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- Publication type:
- Article
The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 48, doi. 10.1509/jmkr.45.1.48
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- Publication type:
- Article
Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 1, doi. 10.1509/jmkr.45.1.1
- By:
- Publication type:
- Article
Recommendation Systems with Purchase Data.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 77, doi. 10.1509/jmkr.45.1.77
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- Publication type:
- Article