An Econometric Model of Location and Pricing in the Gasoline Market.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 622, doi. 10.1509/jmkr.44.4.622
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2007 AND VI 44 AND IP 4
Results: 15
1
2
Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 579, doi. 10.1509/jmkr.44.4.579
- By:
- Publication type:
- Article
3
The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 671, doi. 10.1509/jmkr.44.4.671
- By:
- Publication type:
- Article
4
Shopper Response to Bundle Promotions for Packaged Goods.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 647, doi. 10.1509/jmkr.44.4.647
- By:
- Publication type:
- Article
5
Journal of Marketing Research: Subject and Author Index Vol. XLIV, 2007.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 715, doi. 10.1509/jmkr.44.4.715
- Publication type:
- Article
6
Brand Synergy Effects in Multiple Brand Extensions.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 663, doi. 10.1509/jmkr.44.4.663
- By:
- Publication type:
- Article
7
Measuring Consumer and Competitive Impact with Elasticity Decompositions.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 636, doi. 10.1509/jmkr.44.4.636
- By:
- Publication type:
- Article
8
A Discrete–Continuous Model for Multicategory Purchase Behavior of Households.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 595, doi. 10.1509/jmkr.44.4.595
- By:
- Publication type:
- Article
9
Optimal Marketing Strategies for a Customer Data Intermediary.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 560, doi. 10.1509/jmkr.44.4.560
- By:
- Publication type:
- Article
10
Estimating Disaggregate Models Using Aggregate Data Through Augmentation of Individual Choice.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 613, doi. 10.1509/jmkr.44.4.613
- By:
- Publication type:
- Article
11
Form Versus Function:How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 702, doi. 10.1509/jmkr.44.4.702
- By:
- Publication type:
- Article
12
A Model of Consumer Learning for Service Quality and Usage.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 529, doi. 10.1509/jmkr.44.4.529
- By:
- Publication type:
- Article
13
Brand-Level Effects of Stockkeeping Unit Reductions.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 545, doi. 10.1509/jmkr.44.4.545
- By:
- Publication type:
- Article
14
Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 688, doi. 10.1509/jmkr.44.4.688
- By:
- Publication type:
- Article
15
Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. i, doi. 10.1509/jmkr.44.4.i
- Publication type:
- Article